Post on 17-Aug-2015
Digital Update Dublin
Jon Lewis Head of Digital & Partnership Innovation
A home built for the future
A home built for the future
48m Mthly Views
Season Premieres
&
Exclusive Content 25
Platforms & Devices
+21% Growth VoD views YTD
9000 Hours Of Content
A home built for the future
A home built for the future
30%
C4’s VoD Inventory Is Evolving
35% 35%
30%
C4’s VoD Inventory Is Evolving
35% 35%
Current
Registered
User Base
Current
Registered
User Base
Industry
leading
approach to
shared device
addressability
shared devices Data driven targeting on
Addressable
Advertising on
Shared
Devices
All 4 1st
Party Data
12M
YouGov
Survey Data
15K
BARB
Data
VoD with the Personal Touch
Ad4You
12 Million Registered NAME
GENDER
AGE
LOCATION
Connect with someone on
a personal level by using
their name in your
advertising.
Name
Location
Allow users see the a
creative that is tailored to
their local area such as
showing their local store
location or local offers.
Allow the content of your
ad to dynamically change
according to the age group
of the person viewing.
Age
Gender Your creative can show
different information
depending on whether the
viewer is
male or female.
Driving Performance
Coke 59% of users claiming to
take action as a result
Footlocker Time earned of
73 seconds compared with 30-45 average
All 4’s My Burberry campaign
contributed to a 55% uplift in sales
Christopher Bailey - Chief Exec Burberry
PROGRAMMATIC
How We Define Programmatic
Targeting across
devices
1st Party Data
100% Premium
Video
DAI in Live
Stream
Benefits Not Yet…
Pass-Back RTB
Cross Publisher Frequency
Capping
Programmatic A Premium VoD Opportunity
INVENTORY AGENCY TRADING DESK ALL PLATFORMS
C4 BROADCAST TX advertising for C4, UKTV &
BT Sport
Point of Insertion Point of Delivery
AGENCY TRADING
DESK
CARIA Approvals Assets &
Copy
Multiple Platform Delivery
Dynamic Ad-insertion Enriched 1st & 3rd party data
A proprietary C4 linear solution
Not one delivery solution is technology dependant
C4’s Programmatic Future ‘Automated Ad Allocation’
Thank You Any Questions?
Appendix