Digital Update Dublin

Jon Lewis Head of Digital & Partnership Innovation

A home built for the future

A home built for the future

48m Mthly Views

Season Premieres

&

Exclusive Content 25

Platforms & Devices

+21% Growth VoD views YTD

9000 Hours Of Content

A home built for the future

A home built for the future

30%

C4’s VoD Inventory Is Evolving

35% 35%

30%

C4’s VoD Inventory Is Evolving

35% 35%

Current

Registered

User Base

Current

Registered

User Base

Industry

leading

approach to

shared device

addressability

shared devices Data driven targeting on

Addressable

Advertising on

Shared

Devices

All 4 1st

Party Data

12M

YouGov

Survey Data

15K

BARB

Data

VoD with the Personal Touch

Ad4You

12 Million Registered NAME

EMAIL

GENDER

AGE

LOCATION

Connect with someone on

a personal level by using

their name in your

advertising.

Name

Location

Allow users see the a

creative that is tailored to

their local area such as

showing their local store

location or local offers.

Allow the content of your

ad to dynamically change

according to the age group

of the person viewing.

Age

Gender Your creative can show

different information

depending on whether the

viewer is

male or female.

Driving Performance

Coke 59% of users claiming to

take action as a result

Footlocker Time earned of

73 seconds compared with 30-45 average

All 4’s My Burberry campaign

contributed to a 55% uplift in sales

Christopher Bailey - Chief Exec Burberry

PROGRAMMATIC

How We Define Programmatic

Targeting across

devices

1st Party Data

100% Premium

Video

DAI in Live

Stream

Benefits Not Yet…

Pass-Back RTB

Cross Publisher Frequency

Capping

Programmatic A Premium VoD Opportunity

INVENTORY AGENCY TRADING DESK ALL PLATFORMS

C4 BROADCAST TX advertising for C4, UKTV &

BT Sport

Point of Insertion Point of Delivery

AGENCY TRADING

DESK

CARIA Approvals Assets &

Copy

Multiple Platform Delivery

Dynamic Ad-insertion Enriched 1st & 3rd party data

A proprietary C4 linear solution

Not one delivery solution is technology dependant

C4’s Programmatic Future ‘Automated Ad Allocation’

Thank You Any Questions?

Appendix