Graphic Design Social Learning MarketingRobin Williams Charles Jennings Robert CialdiniThe Non-Designer’s Design Book 4th Edition, Peachpit Press, 2014 ISBN: 0133966151

70:20:10 by Charles Jennings & Fuse Influence: the Psychology of PersuasionRev. Edition, Harper Business, 2006 ISBN: 006124189X

AdviceContrastAlignmentRepetitionProximity

AdviceExperienceExposureEducation

AdviceReciprocity LikingCommitment ScarcitySocial Proof Authority

TaskThink like a designer. Look at a piece of advertising and consider:

Which of the 4 design principles 1. have been used?How has the designer controlled 2. perception and attention?How does the eye flow over the 3. advert?

702010

TaskThink like a teacher.

Where does your main learning 1. take place? The next time you get sent something interesting create a landing place for a social learning lesson. Do you have opportunities for 2. Experience and Exposure?

TaskThink like a marketer.

Actively try mapping one or 1. more of the 6 influence triggers to your outputs. What behaviour are you trying 2. to change? What’s the call for action?3.

Bonus

Person: Garr Reynolds

Website: www.presentationzen.com

Book: Presentation Zen

Bonus

Person: Julian Stodd

Website: julianstodd.wordpress.com

Book: Exploring the World of Social Learning

Bonus

Person: Seth Godin

Website: www.sethgodin.com

Book: Permission Marketing

John ScottSenior Manager: Information Security EducationBank of Englandjohn.scott@bankofengland.co.uk