C Experience R L A Exposure C S R Education S A … · The Non-Designer’s Design Book 4th...
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Graphic Design Social Learning Marketing Robin Williams Charles Jennings Robert Cialdini The Non-Designer’s Design Book 4th Edition, Peachpit Press, 2014 ISBN: 0133966151 70:20:10 by Charles Jennings & Fuse Influence: the Psychology of Persuasion Rev. Edition, Harper Business, 2006 ISBN: 006124189X Advice Contrast Alignment Repetition Proximity Advice Experience Exposure Education Advice Reciprocity Liking Commitment Scarcity Social Proof Authority Task Think like a designer. Look at a piece of advertising and consider: Which of the 4 design principles 1. have been used? How has the designer controlled 2. perception and attention? How does the eye flow over the 3. advert? 70 20 10 Task Think like a teacher. Where does your main learning 1. take place? The next time you get sent something interesting create a landing place for a social learning lesson. Do you have opportunities for 2. Experience and Exposure? Task Think like a marketer. Actively try mapping one or 1. more of the 6 influence triggers to your outputs. What behaviour are you trying 2. to change? What’s the call for action? 3. Bonus Person: Garr Reynolds Website: www.presentationzen.com Book: Presentation Zen Bonus Person: Julian Stodd Website: julianstodd.wordpress.com Book: Exploring the World of Social Learning Bonus Person: Seth Godin Website: www.sethgodin.com Book: Permission Marketing John Scott Senior Manager: Information Security Education Bank of England [email protected]
Transcript of C Experience R L A Exposure C S R Education S A … · The Non-Designer’s Design Book 4th...
Graphic Design Social Learning MarketingRobin Williams Charles Jennings Robert CialdiniThe Non-Designer’s Design Book 4th Edition, Peachpit Press, 2014 ISBN: 0133966151
70:20:10 by Charles Jennings & Fuse Influence: the Psychology of PersuasionRev. Edition, Harper Business, 2006 ISBN: 006124189X
AdviceContrastAlignmentRepetitionProximity
AdviceExperienceExposureEducation
AdviceReciprocity LikingCommitment ScarcitySocial Proof Authority
TaskThink like a designer. Look at a piece of advertising and consider:
Which of the 4 design principles 1. have been used?How has the designer controlled 2. perception and attention?How does the eye flow over the 3. advert?
702010
TaskThink like a teacher.
Where does your main learning 1. take place? The next time you get sent something interesting create a landing place for a social learning lesson. Do you have opportunities for 2. Experience and Exposure?
TaskThink like a marketer.
Actively try mapping one or 1. more of the 6 influence triggers to your outputs. What behaviour are you trying 2. to change? What’s the call for action?3.
Bonus
Person: Garr Reynolds
Website: www.presentationzen.com
Book: Presentation Zen
Bonus
Person: Julian Stodd
Website: julianstodd.wordpress.com
Book: Exploring the World of Social Learning
Bonus
Person: Seth Godin
Website: www.sethgodin.com
Book: Permission Marketing
John ScottSenior Manager: Information Security EducationBank of [email protected]
