BYRON BURGERS

BIG BUTTON BASH

Anthony’s Angels TM

Overview

The team

The aims

The concept

The budget & schedule

The evaluation

Anthony’s Angels TM

Anthony Hor

Concept

Developer

Anthony’s Angels

Anthony’s Angels TM

Our aim

Increase Byron’s brand awareness in 18 -34

year olds in the Greater London Area and

promote their online presence

Anthony’s Angels TM

Making an attempt at breaking a Guinness

World Record record

How ?

To inspire ordinary people to do extraordinary things

To entertain, inform and to celebrate the worlds best

Anthony’s Angels TM

Guinness World Record’s Mission

ValuesIntegrity, Respect, Inclusiveness

To convert Britain into a nation of

‘proper hamburger’ lovers

Anthony’s Angels TM

Byron’s Mission:

Anthony’s Angels TM

The Objectives

Promote Byron’s values

Increase Byron’s presence on social media

Create an engaging and memorable experience

Improve sales revenue

Break a Guinness World Record record

Anthony’s Angels TM

The Record

The largest number of people

participating in a multiplayer video game

on a single screen

Anthony’s Angels TM

Save the date

Trafalgar Square

Saturday, 14 September

12.00pm - 3.00pm

Anthony’s Angels TM

Design

Turn Trafalgar Square into an interactive gaming

platform

Giant screen in the front with the stage and sound

system

At the back the Bus bar - VIP

Byron Burgers Shack – taste test

EE charge point

Anthony’s Angels TM

The Concept

Reinforce Byrons brand values through freely

available new technology

Fun afternoon in a high visibility area

Generate a high level of audience interaction

Engage all 5 senses

Create a lasting event legacy

Anthony’s Angels TM

The game will be split into three levels:

Level 1 - ‘Cow Ninja’

Level 2 - ‘Byron’s BBQ’

Level 3 - ‘Byrons Bun Shop’

Anthony’s Angels TM

The Game

Beat boxer, Music comedy Fusion

Appeals to all ages

Toronto Comedy Festival and the BBC

Comedy Proms

Strong online presence

Anthony’s Angels TM

Target Market

16 -34 years old living in the Greater London Area

Characteristics:~ 70% own a smartphone

~ 60% use their mobile device for social media

Value:Consistency

Good QualityValue for Money

Anthony’s Angels TM

Promotional Strategies

Social Media

Press release

Posters

Flyers

Live streaming

Photo competitionAnthony’s Angels TM

Budget

Initial Budget: £3,500

Sponsorship: EE £10,000

Additional funds: Bus Bar

Maximum possible profit from the bar ~£5,000

Anthony’s Angels TM

Resources

CostedVenue & Insurance

Screen Hire & Cabling

Security & Crowd Control First Aid

Promotional material

Waste Management & Cleaning up

Bus Bar & Bar stock

Staff passes & uniform

NegotiatedPA & Audiovisual Equipment

Staging and barriersFilming & Photography

App developmentStaff – Volunteers

Hosting & PerformanceBanners & Signs

Anthony’s Angels TM

Schedules

Pre-pitch

Post pitch

Follow-up

Anthony’s Angels TM

EvaluationRegular progress checks throughout the planning

stages

Collect information to set standard baseline for

comparison

Continual assessment for the duration of the

event

Post-event data collection to assess efficacy of the

eventAnthony’s Angels TM

When it comes to proper burgers...

Anthony’s Angels TM

Anthony’s Angels TM

only fools eat horses