Byron powerpoint

BYRON BURGERS

BIG BUTTON BASH

Anthony’s Angels TM

Overview

The team

The aims

The concept

The budget & schedule

The evaluation


Anthony Hor

Concept

Developer

Anthony’s Angels


Our aim

Increase Byron’s brand awareness in 18 -34

year olds in the Greater London Area and

promote their online presence


Making an attempt at breaking a Guinness

World Record record

How ?

To inspire ordinary people to do extraordinary things

To entertain, inform and to celebrate the worlds best


Guinness World Record’s Mission

ValuesIntegrity, Respect, Inclusiveness

To convert Britain into a nation of

‘proper hamburger’ lovers


Byron’s Mission:

The Objectives

Promote Byron’s values

Increase Byron’s presence on social media

Create an engaging and memorable experience

Improve sales revenue

Break a Guinness World Record record


The Record

The largest number of people

participating in a multiplayer video game

on a single screen


Save the date

Trafalgar Square

Saturday, 14 September

12.00pm - 3.00pm


Design

Turn Trafalgar Square into an interactive gaming

platform

Giant screen in the front with the stage and sound

system

At the back the Bus bar - VIP

Byron Burgers Shack – taste test

EE charge point


The Concept

Reinforce Byrons brand values through freely

available new technology

Fun afternoon in a high visibility area

Generate a high level of audience interaction

Engage all 5 senses

Create a lasting event legacy


The game will be split into three levels:

Level 1 - ‘Cow Ninja’

Level 2 - ‘Byron’s BBQ’

Level 3 - ‘Byrons Bun Shop’


The Game

Beat boxer, Music comedy Fusion

Appeals to all ages

Toronto Comedy Festival and the BBC

Comedy Proms

Strong online presence


Target Market

16 -34 years old living in the Greater London Area

Characteristics:~ 70% own a smartphone

~ 60% use their mobile device for social media

Value:Consistency

Good QualityValue for Money


Promotional Strategies

Social Media

Press release

Posters

Flyers

Live streaming

Photo competitionAnthony’s Angels TM

Budget

Initial Budget: £3,500

Sponsorship: EE £10,000

Additional funds: Bus Bar

Maximum possible profit from the bar ~£5,000


Resources

CostedVenue & Insurance

Screen Hire & Cabling

Security & Crowd Control First Aid

Promotional material

Waste Management & Cleaning up

Bus Bar & Bar stock

Staff passes & uniform

NegotiatedPA & Audiovisual Equipment

Staging and barriersFilming & Photography

App developmentStaff – Volunteers

Hosting & PerformanceBanners & Signs


Schedules

Pre-pitch

Post pitch

Follow-up


EvaluationRegular progress checks throughout the planning

stages

Collect information to set standard baseline for

comparison

Continual assessment for the duration of the

event

Post-event data collection to assess efficacy of the

eventAnthony’s Angels TM

When it comes to proper burgers...



only fools eat horses

Byron powerpoint

Spiritual

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