Post on 29-Jul-2016
description
B U M B A C K CPH
“I want to have access to all my pockets, anytime & anywhere, with the possibility to choose where I will
have them.”
Matthias, 23
multi-functional
temperature
humour & personality
unisex
transformation
no rules
come together
weather
camp
food
rain
mud
feeling
youngsun
hangover
creativity
escape
wi-fi lack
building
disappear
flags
party
sex
nationalities
hiding
walk of shame
air
music
walking
being comfortable
subcultures
small worlds
festival needs
tent sleeping bag
matress pillow
clothes money
sanitizer sunglasses
bottles charger wallet
raincoat snacks
lighter alcohol
toys flashlight suncream
ball chairs blanket
hat make-up condoms
pills map
ALL IN ONE. BUMBACKALL IN ONE.
B U M B A C K
visual identity
B U M B A C KCPH
moodboard
persona
Louise, 23
trendsetters &
festival-goers
prototype
collaboration
B U M B A C K CPH
x
collaboration
B U M B A C K
X
launching event on Paper Island
B U M B A C K CPH
//
FRIDAY 4TH JUNE 2017 PAPER ISLAND
TRANGRAVSVEJ 8, COPENHAGEN
MUSIC BY
UKENDT KUNSTNER
WOODWOOD.COM
B U M B A C K CPH
//
FRIDAY 4TH JUNE 2017 PAPER ISLAND
TRANGRAVSVEJ 8, COPENHAGEN
MUSIC BY
UKENDT KUNSTNER
WOODWOOD.COM
product packaging
In rainy weather or sunny days....
Bumback is a jacket for any occasion. Literally any! Folds to either
long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the
pack.Made in a breathable and
water-resistant fabric that keeps you nice and dry at all times.
Made with you and for you.
X
In rainy weather or sunny days....
Bumback is a jacket for any occasion. Literally any! Folds to either
long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the
pack.Made in a breathable and
water-resistant fabric that keeps you nice and dry at all times.
Made with you and for you.
X
In rainy weather or sunny days....
Bumback is a jacket for any occasion. Literally any! Folds to either
long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the
pack.Made in a breathable and
water-resistant fabric that keeps you nice and dry at all times.
Made with you and for you.
X
In rainy weather or sunny days....
Bumback is a jacket for any occasion. Literally any! Folds to either
long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the
pack.Made in a breathable and
water-resistant fabric that keeps you nice and dry at all times.
Made with you and for you.
X
In rainy weather or sunny days....
Bumback is a jacket for any occasion. Literally any! Folds to either
long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the
pack.Made in a breathable and
water-resistant fabric that keeps you nice and dry at all times.
Made with you and for you.
X
In rainy weather or sunny days....
Bumback is a jacket for any occasion. Literally any! Folds to either
long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the
pack.Made in a breathable and
water-resistant fabric that keeps you nice and dry at all times.
Made with you and for you.
X
bandana
photoshoot
photoshoot
social media mock-up
B U M B A C K CPH
//
FRIDAY 4TH JUNE 2017 PAPER ISLAND
TRANGRAVSVEJ 8, COPENHAGEN
MUSIC BY
UKENDT KUNSTNER
website
budget
year one year three year fiveProduction
Production costs 381.700 kr. 936.900 kr. 1.839.100 kr. Sales price 2.299 kr. 2.299 kr. 2.299 kr. Coverage pr. unit 1.952 kr. 1.952 kr. 1.952 kr. Coverage in % 84% 84% 84%
Campaign
Packaging 20.980 kr. 62.940 kr. 104.900 kr. Social media 360.000 kr. 360.000 kr. 360.000 kr. Ambassador co-lab 500.000 kr. - kr. 250.000 kr. Marketing materials 425.000 kr. 300.000 kr. 300.000 kr.
Events
Event at PaperIsland 1.250.000 kr. 750.000 kr. 1.000.000 kr. Event at Roskilde 250.000 kr. 250.000 kr. 250.000 kr. Launch party 500.000 kr. - kr. - kr.
Total costs 3.687.680 kr. 1.770.559 kr. 2.312.519 kr.
Advertising break even 3.380.238 kr. 2.107.808 kr. 2.752.999 kr.
Target group 100.000 100.000 100.000Expected customers 1.000 2.500 5.000
Revenue 2.299.000 kr. 5.747.500 kr. 11.495.000 kr. Investors 2.900.000 kr.
Total 1.388.680 kr.- 3.976.941 kr. 9.182.481 kr.
Thank you for your attention.
Anne, Mille, Jeanette, Sos, Kasper, Lumir
B U M B A C KCPH