Building Your Brand with Social Media

Adam Steinberg, ThePort Networkadam.steinberg@theport.com

678.391.7805

(Quick) Agenda

Building a brand

How to start building your online

reputation with social media

Recommendations

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2009

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Who do you want to be online?

Online Brand

Being an expert online is all

about getting people to share

your content, join your

conversations and point to you

as an expert.

04/12/23 4© ThePort Network, Inc. 2009

Steps for building your brand

Figure out your niche

Determine your platform

Offer valuable information

Get people to share the content you create

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What is your niche?

Thought leader

Advocacy

Technology

Story teller?

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Platforms – A few recommendations

How do I get started when there are so many options?

Excellent Way to Build Thought Leadership

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Blogs

Central source of your online brand

Create conversations through comments

Respond to other blog posts (conversations)

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Blogs

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LinkedIn – Engage other professionals

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LinkedIn – Answer questions from others

Central source of your professional accomplishments

Get recommendations from others

Join professional conversations & share expertise

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LinkedIn – Your professional profile

Types of tweets:

Sharing information

Joining Conversations

Creating Conversation

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Twitter - 140 CharactersVery Public Discussions

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Twitter – Join Conversations & Become Connected

GCN’s Online Community

Connect with other professionals

GCN’s Online Community

Connect with others

Build awareness for your organization & causes

Share information & resources

Produce value for the community & gain respect

TOO MUCH NOISE

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Why not Facebook?

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How to get others to share your content?

Provide information that is valuable

Consistently produce

Share others’ information (they will notice)

Just ask!

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Final recommendations

Figure out your expertise & person you want to be

Build thought leadership through blog

Engage other professionals through LinkedIn & Twitter

Join GCN’s community & get connected locally

Have patience

Building Your Brand with Social Media

Adam Steinberg, ThePort Networkadam.steinberg@theport.com

678.391.7805