Building Your Online Brand
21
Building Your Brand with Social Media Adam Steinberg, ThePort Network [email protected] 678.391.7805
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June 15 presentation to Atlanta Nonprofit Professionals on how to build your online brand using social media.
Transcript of Building Your Online Brand
(Quick) Agenda
Building a brand
How to start building your online
reputation with social media
Recommendations
04/12/23 2© ThePort Network, Inc.
2009
04/12/23 3
Who do you want to be online?
Online Brand
Being an expert online is all
about getting people to share
your content, join your
conversations and point to you
as an expert.
04/12/23 4© ThePort Network, Inc. 2009
Steps for building your brand
Figure out your niche
Determine your platform
Offer valuable information
Get people to share the content you create
04/12/23 5© ThePort Network, Inc. 2009
04/12/236
What is your niche?
Thought leader
Advocacy
Technology
Story teller?
04/12/237
Platforms – A few recommendations
How do I get started when there are so many options?
Excellent Way to Build Thought Leadership
04/12/23 8
Blogs
Central source of your online brand
Create conversations through comments
Respond to other blog posts (conversations)
04/12/23 9
Blogs
04/12/23 10
LinkedIn – Engage other professionals
04/12/23 11
LinkedIn – Answer questions from others
Central source of your professional accomplishments
Get recommendations from others
Join professional conversations & share expertise
04/12/23 12
LinkedIn – Your professional profile
Types of tweets:
Sharing information
Joining Conversations
Creating Conversation
04/12/23 13
Twitter - 140 CharactersVery Public Discussions
04/12/23 14
Twitter – Join Conversations & Become Connected
GCN’s Online Community
Connect with other professionals
GCN’s Online Community
Connect with others
Build awareness for your organization & causes
Share information & resources
Produce value for the community & gain respect
TOO MUCH NOISE
04/12/23 18
Why not Facebook?
04/12/23 19
How to get others to share your content?
Provide information that is valuable
Consistently produce
Share others’ information (they will notice)
Just ask!
04/12/23 20
Final recommendations
Figure out your expertise & person you want to be
Build thought leadership through blog
Engage other professionals through LinkedIn & Twitter
Join GCN’s community & get connected locally
Have patience
