Building responses to technology ownership questions

Post on 29-Jun-2015

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Transcript of Building responses to technology ownership questions

Part BAlways about:Institutions and Audiences

Always need to be prepared to discuss: ProductionDistributionExhibitionConsumption

Question will focus on either:TechnologyOROwnership

..of film

Technology – how has it affected the

http://www.youtube.com/watch?v=bT_UmBHMYzgLife in a Day – Produced by Ridley Scott Made by you

...production of film?

Technology – how has it affected the

...production of film?

Smaller independent companies –Guerilla filming (Steel Mill Pictures)Technological Convergence Quicker and cheaper to produce - Shifty

Larger American Companies – HD3D (Avatar)4D

Institutions Audiences

Now able to produce – Life in a dayTechnological convergence

Technology – how has it affected the

...distribution of film?

Which case studies can you use?

Technology – how has it affected the...distribution of film?

Smaller independent companies –Viral advertising – MonstersTwo step flow/multistep flow theory

Larger American Companies – Viral advertising

Institutions Audiences

Now able to distribute – youtube

Technology – how has it affected the

...exhibition/consumption of film?

Smaller independent companies –Can use online sites to screen – youtube.Piracy made easier

Larger American Companies – 3Ddigital formatsPiracy made easier

Institutions Audiences

Now able to watch films on variety of devices – whilst on the moveNetflix More choice over quality of film - digital

Part BAlways about:Institutions and Audiences

Always need to be prepared to discuss: ProductionDistributionExhibitionConsumption

Question will focus on either:TechnologyOROwnership

..of film

Ownership – how has it affected the

...production of film?

Ownership – how has it affected the

...production of film?

Smaller independent companies –Synergy – Working Title/UniversalMicrowave Scheme - ShiftyVertical Integration -Vertigo

Larger American Companies – Vertical Integration – Warner Bro/DisneyHorizontal integration – Rupert Murdoch

Institutions Audiences

Now able to produce – Life in a dayTechnological convergence

Ownership – how has it affected the

...distribution of film?

Which case studies can you use?

Ownership – how has it affected the...distribution of film?

Smaller independent companies –Viral advertising – MonstersTwo step flow/multistep flow theory

Larger American Companies – Viral advertisingGlobalizationCross Media Convergence – Despicable Me

Institutions Audiences

Now able to distribute – youtube

Ownership – how has it affected the

...exhibition/consumption of film?

Smaller independent companies –Can use online sites to screen – youtube.Piracy made easierHardware/software proliferation

Larger American Companies – 3Ddigital formatsPiracy made easier

Institutions Audiences

Now able to watch films on variety of devices – whilst on the moveNetflix More choice over quality of film - digital