Building responses to technology ownership questions
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Transcript of Building responses to technology ownership questions
Part BAlways about:Institutions and Audiences
Always need to be prepared to discuss: ProductionDistributionExhibitionConsumption
Question will focus on either:TechnologyOROwnership
..of film
Technology – how has it affected the
http://www.youtube.com/watch?v=bT_UmBHMYzgLife in a Day – Produced by Ridley Scott Made by you
...production of film?
Technology – how has it affected the
...production of film?
Smaller independent companies –Guerilla filming (Steel Mill Pictures)Technological Convergence Quicker and cheaper to produce - Shifty
Larger American Companies – HD3D (Avatar)4D
Institutions Audiences
Now able to produce – Life in a dayTechnological convergence
Technology – how has it affected the
...distribution of film?
Which case studies can you use?
Technology – how has it affected the...distribution of film?
Smaller independent companies –Viral advertising – MonstersTwo step flow/multistep flow theory
Larger American Companies – Viral advertising
Institutions Audiences
Now able to distribute – youtube
Technology – how has it affected the
...exhibition/consumption of film?
Smaller independent companies –Can use online sites to screen – youtube.Piracy made easier
Larger American Companies – 3Ddigital formatsPiracy made easier
Institutions Audiences
Now able to watch films on variety of devices – whilst on the moveNetflix More choice over quality of film - digital
Part BAlways about:Institutions and Audiences
Always need to be prepared to discuss: ProductionDistributionExhibitionConsumption
Question will focus on either:TechnologyOROwnership
..of film
Ownership – how has it affected the
...production of film?
Ownership – how has it affected the
...production of film?
Smaller independent companies –Synergy – Working Title/UniversalMicrowave Scheme - ShiftyVertical Integration -Vertigo
Larger American Companies – Vertical Integration – Warner Bro/DisneyHorizontal integration – Rupert Murdoch
Institutions Audiences
Now able to produce – Life in a dayTechnological convergence
Ownership – how has it affected the
...distribution of film?
Which case studies can you use?
Ownership – how has it affected the...distribution of film?
Smaller independent companies –Viral advertising – MonstersTwo step flow/multistep flow theory
Larger American Companies – Viral advertisingGlobalizationCross Media Convergence – Despicable Me
Institutions Audiences
Now able to distribute – youtube
Ownership – how has it affected the
...exhibition/consumption of film?
Smaller independent companies –Can use online sites to screen – youtube.Piracy made easierHardware/software proliferation
Larger American Companies – 3Ddigital formatsPiracy made easier
Institutions Audiences
Now able to watch films on variety of devices – whilst on the moveNetflix More choice over quality of film - digital