Building responses to technology ownership questions

12
Part B Always about: Institutions and Audiences Always need to be prepared to discuss: Production Distribution Exhibition Consumption Question will focus on either: Technology OR Ownership ..of film

Transcript of Building responses to technology ownership questions

Page 1: Building responses to technology ownership questions

Part BAlways about:Institutions and Audiences

Always need to be prepared to discuss: ProductionDistributionExhibitionConsumption

Question will focus on either:TechnologyOROwnership

..of film

Page 2: Building responses to technology ownership questions

Technology – how has it affected the

http://www.youtube.com/watch?v=bT_UmBHMYzgLife in a Day – Produced by Ridley Scott Made by you

...production of film?

Page 3: Building responses to technology ownership questions

Technology – how has it affected the

...production of film?

Smaller independent companies –Guerilla filming (Steel Mill Pictures)Technological Convergence Quicker and cheaper to produce - Shifty

Larger American Companies – HD3D (Avatar)4D

Institutions Audiences

Now able to produce – Life in a dayTechnological convergence

Page 4: Building responses to technology ownership questions

Technology – how has it affected the

...distribution of film?

Which case studies can you use?

Page 5: Building responses to technology ownership questions

Technology – how has it affected the...distribution of film?

Smaller independent companies –Viral advertising – MonstersTwo step flow/multistep flow theory

Larger American Companies – Viral advertising

Institutions Audiences

Now able to distribute – youtube

Page 6: Building responses to technology ownership questions

Technology – how has it affected the

...exhibition/consumption of film?

Smaller independent companies –Can use online sites to screen – youtube.Piracy made easier

Larger American Companies – 3Ddigital formatsPiracy made easier

Institutions Audiences

Now able to watch films on variety of devices – whilst on the moveNetflix More choice over quality of film - digital

Page 7: Building responses to technology ownership questions

Part BAlways about:Institutions and Audiences

Always need to be prepared to discuss: ProductionDistributionExhibitionConsumption

Question will focus on either:TechnologyOROwnership

..of film

Page 8: Building responses to technology ownership questions

Ownership – how has it affected the

...production of film?

Page 9: Building responses to technology ownership questions

Ownership – how has it affected the

...production of film?

Smaller independent companies –Synergy – Working Title/UniversalMicrowave Scheme - ShiftyVertical Integration -Vertigo

Larger American Companies – Vertical Integration – Warner Bro/DisneyHorizontal integration – Rupert Murdoch

Institutions Audiences

Now able to produce – Life in a dayTechnological convergence

Page 10: Building responses to technology ownership questions

Ownership – how has it affected the

...distribution of film?

Which case studies can you use?

Page 11: Building responses to technology ownership questions

Ownership – how has it affected the...distribution of film?

Smaller independent companies –Viral advertising – MonstersTwo step flow/multistep flow theory

Larger American Companies – Viral advertisingGlobalizationCross Media Convergence – Despicable Me

Institutions Audiences

Now able to distribute – youtube

Page 12: Building responses to technology ownership questions

Ownership – how has it affected the

...exhibition/consumption of film?

Smaller independent companies –Can use online sites to screen – youtube.Piracy made easierHardware/software proliferation

Larger American Companies – 3Ddigital formatsPiracy made easier

Institutions Audiences

Now able to watch films on variety of devices – whilst on the moveNetflix More choice over quality of film - digital