Post on 25-Dec-2014
description
Building Software ProductsFive Steps to Successful Products.
Ixxan
xxan entrepreneurs infotech innovators
skills toolsdelivers to
Ixxan’s mission is to make you successful. We inform you, build your skills and provide you tools. We help you develop innovative products and services.
On time.
On budget.
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BUILDING SOFTWARE PRODUCTS
Distill the revenue keys
Immediately, build a working
prototype
Find out; will people pay for
this?
Build a customer base
Start with a concept
This good approach courtesy of zurb.com
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xxanStart With a Concept
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Incorporate that feedback; let the idea evolve.
idea + feedback = concept
• a picture or diagram? • a sentence/paragraph description? • a simple use case?
idea
feedback • customers (or stand-ins) • designer/builders/marketers
Metric: Everyone says “I get it!”
Metric: Smiles are good…. excitement is better.
Metric: 0 hours engineering time invested
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xxanImmediately, Build a Working Prototype
concept +1 month = prototype
• major features of concept • first cut solution to major implementation challenges
Metrics: Number of concept mistakes uncovered Amount of customer feedback received Number of solutions developed
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xxanWill People Pay for This?
Where is the value?
What is it worth to me?
Can I get the value another way?
Show me that prototype!
Show me that new prototype!
Metric: Amount of customer value discovered!6
xxanBuild a Customer Base
Metric: Number of inquiries Number of pre-orders
Get their attention
Explain the value
Incite a response
Customer Base
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xxanDistill the Revenue Keys
Positioning
Pricing
Promotion
Placing
Patience, here… it takes time to get this specific, and right.
• keep the story simple • get to “wow!” right away
• make sure you can say it simply - what - why - who - how
• keep the value simple • just ask people what they’ll pay
• make access simple • simple to try, simple to buy
Metric: Can you say this in 30 seconds?
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Distill the revenue keys
Immediately, build a working
prototype
Find out; will people pay for
this?
Build a customer base
Start with a concept
xxanSummarizing the Software Build Approach
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2 3
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• 0 hours engineering time invested
• Number of concept mistakes uncovered
• Amount of customer feedback received
• Number of solutions developed
• Amount of customer value discovered
• Number of inquiries • Number of pre-orders
Success is…
Can you say this in 30 seconds?
This good approach courtesy of zurb.com!9
xxan entrepreneurs infotech innovators
skills toolsdelivers to
Would you like to learn more?
www.goodbusiness.ixxan.org
www.infotechinnovate.ixxan.org
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