Designing Better Products
32
Designing Better Products T H O M A S J O O S | @ T H O M A S J O O S | L I T T L E M I S S R O B O T
-
Upload
little-miss-robot -
Category
Design
-
view
1.046 -
download
3
description
Presentation at the Belgian GrowthHacking Meetup in Antwerp. In the slides we focus on the importance of design for product fit and scalability. Check out how you can start designing better products!
Transcript of Designing Better Products
Designing Better ProductsT H O M A S J O O S | @ T H O M A S J O O S | L I T T L E M I S S R O B O T
http://petesmart.co.uk/rethink-the-airline-boarding-pass/
Why do so many companies fail at designing better products & services?
BUSINESS
DESIGN
TECHNOLOGY
Marketing never scales something that nobody wants to use.
Great design shapes product fit & scalability.
How to include design throughout the entire development process?
STRATEGICALLY INVOLVE DESIGNMove away from the afterthought by involving designers in the beginning of every next step. Partner up and create stunning work together! !
You can hire someone to lead your product team, collaborate with a strategic partner or even reserve a seat in your boardroom. Do whatever it takes to create involvement and responsibility.
SKETCH, TALK, SKETCHHave you noticed that people say they “saw” things differently? This is why you should always encourage visual communication. !
Paper sketching, keynote mockups, mindmaps, whiteboard drawings… Design happens everywhere, especially outside Photoshop.
BRAINSTORM VALUE PROPOSITIONSCoach your team to present and discuss value propositions instead of ideas. You can simply do this by following these 3 rules: !
An idea starts with introducing the problem or opportunity it tackles An idea is explained by walking through visual output An idea ends with illustrating how both the business and the user benefit
EMBRACE CRAFTSMANSHIPGive your team time and space to fine tune and improve details. Include a few days of pixelfucking in every development sprint.
Thomas, !
Als ik nog maar een fractie van jouw commercieel en management talent zou kunnen meenemen naar Eksaarde om daar in een schuifje te leggen in geval van nood, dat zou mij al een pak geruster stellen. !
Niemand krijgt een hele bende zo zot om tot om 3u 's nachts te blijven doorwerken voor een deadline, maar jij kan dat. Respect. Ik kan je niet genoeg bedanken voor het vertrouwen dat je mij altijd gegeven hebt en nog steeds geeft ;) !
Hou het roer stevig vast man, maar voor nen beir gelijk gij is dat geen probleem ;) Ik wens je veel zon op uw trouwdag, the rest will follow… !Wim Van Buynder, afscheidsbrief 2014
Product Design Meetup 13 November 2014
!
!
http://www.meetup.com/ProductDesignMeetup/
# p r o d u c t d e s i g n B E
T H O M A S J O O S
TRANSFER COMPLETED…
W W W . L I T T L E M I S S R O B O T . C O M
