Learn the tips and tricks to build and protect your online brand.
Transcript of Building and Protecting Your Online Brand
1. Building & Protecting your Online Brand.
2. Rule #1 Think if yourself as a brand.
3. Rule #2 Think before you publish.
4. Think about that post, then rethink it.
5. It never goes away....
6. Rule #3 Have a plan and stick to it.
7. For me? Twitter 90% promotion and though leadership, 10%
fun. Mostly branding, building reputation as a online marketing
leader, show personality and political bent. Very little on kids,
travel, etc. No more than 3-4 per day. Facebook 70% fun, 30%
self-promotion. Kids, travel, social issues, sports, etc. Not for
professional contact. Google+ 90% promotion and though leadership,
10% fun. Use for SEO. LinkedIn 100% brand building. Meet before
accepting invites. 3-4 posts/week. Instagram 90% fun, 10%
professional. Account is locked. Vine 100% fun. Account is open.
Media look for primarily professional posturing opportunities
paultenhaken.com
8. Professional Branding LinkedIn YouTube Twitter Google +
Start a Blog Facebook Instagram Vine Pinterest
9. Facebook
10. Twitter Unless you lock down your account, Twitter is an
open book Direct messages get you in trouble Dnt tlk like u txt.
k?
11. LinkedIn How to use it? Make your profile sing Hire a bio
writer Create connections Get recommendations.dont be afraid to
ask! Get endorsements Pimp your profile
12. Google+ Sign up for Google+ Create your account like you
would any other social network. 343 million active users.
Authorship
13. The Media are your Friends Be proactive Make their job
easier
14. REPUTATION MANAGEMENT
15. REPUTATION MANAGEMENT National Labor Laws are in your
favor, but dont push it.
16. Takeaways You are not an just a person, you are a brand.
Understand what you do has an impact on your brand. Be defined by
who you are as an individual.