1. Gluten Free Market

2. Goodness Grains

3. 2014 Bord Bia Foodservice Programme

4. Conclusion

Building a Gluten FreeFoodservice Business

Gluten Free MarketSize of the Prize

Coeliac Disease

Estimated 1% of Population Diagnosed

Market comprises Coeliac Disease Sufferers and

Lifestyle Choice.

Free From Grocery Market in the UK is now est. ₤355m (2014

Kantar). It is the fastest growing sector in niche foods.

Projected Growth to ₤530m (2013 Mintel)

Gluten Free MarketSize of the Prize

Rise of worried-well

shopper: Growing

trend to view

normal foods as

harmful or toxic sees

soaring sales of

'free-from' products Huge industry emerging in

creating products that

exclude gluten or lactose

Their popularity a reflection

of growing belief that

normal foods are harmful

More than half the

population buying free-from

products, according to study

Novak Djokovic: Going gluten-free was a real game changer

Ignite Research/Bord Bia 2014

Free from foodservice sales the next big growth market Free-from foods are set to storm the foodservice sector, as consumers continue to exclude things like gluten and dairy from their diets, those working in the sector have predicted. Since free-from foods are already well established in supermarkets, the next obvious market was foodservice, suggested Alex Smith, Alera wholefoods founder, at a sustainable foods event last month. Source: Food Manufacture Magazine, August Edition

Report from Ceoliac Society UK

Gluten Free Opportunity for

Foodservice in the UK is

₤100m (Source Canadean

Intelligance)

The Coeliac Customer

Influences the Spend –

Coeliacs Don’t Eat Alone

Gluten Free MarketFoodservice

Goodness Grains is an exciting new range of

Freshly Baked Gluten Free Breads and

Confectionery Baked Goods.

Located in Longford, purpose built gluten free

bakery.

Family owned and run business with a long

tradition in the restaurant and service industry.

Company Overview

All Products Freshly Baked.

All Products suitable for Freezing.

Frozen Delivery.

All Products are Individually Wrapped, e.g. 2 slice packs.

‘As Good As’ Products, e.g. Best Seller Blueberry Muffin.

Award Winning Products.

Dairy Free, Egg Free, Nut Free.

Product Overview

Full Range

2 Slice Packs

Blueberry Muffin

Award Winning

Identified Consumer Demand for Quality

Gluten Free Products.

Difficulty Sourcing Products in Foodservice.

Extensive R&D in conjunction with Coeliac

Consumer Forums.

February 2013 – Launch at Catex.

Goodness Grains – the Beginning

R&D

“tastes like Bread!”

“Nice Lemony Taste”

“is it really Gluten Free?”!

Goodness Grains

CATEX 2013

BORD BIA

2013 RETAIL PROGRAMME

BORD BIA

2014 FOODSERVICE

PROGRAMME

Foodservice Channel

Goodness Grains

Foodservice

Multiples

Independents

Online Sales

Foodservice

Gluten Free - WHY

Gluten Free is a Sales Driver

Offers a Unique Point of Difference to your

Business.

Compliments your Existing Menu/Offering.

Coeliacs Don’t Eat Alone!

Offers your Customers A Complete Solution.

Addresses a Growing Trend in Modern Diets

and Eating Out.

Programme Tools

Focus on

Foodservice

Interaction with and

Learnings from other

Suppliers

Introduction to Key

Trade Buyers

(Foodservice

Directory)

Interactive

Workshops

One to One Mentor

Sessions.

Our Vision for Foodservice

OUR VISION

To Be The GO TO Gluten Free Solution Provider

OUR PROMISE

To Produce Great Tasting Gluten Free

Products

Measures of Success

To Have One Premium Customer from each

Foodservice Channel

To Export Product to UK

Route to Market

Partnering with National Distribution

Direct Supply – Fresh (Regional Only – Key Accounts)

Online Sales – Social Media

Online

Social Media

Target Customers

QSR

FSR

Coffee Shops Travel

Leisure & Events

HotelsBusiness &

Industry

Health

Government

Key Points of Difference

Complete Range of FRESH GLUTEN FREE

Baked Goods

GO TO SOLUTION PROVIDER

Dedicated Gluten Free Bakery

Market Confidence in GOODNESS GRAINS as a

Certified Gluten Free Brand

ONLY 2 Star Gold Winner at Great Taste 2013/2014 in GF Bread Category UK

and Ireland

ONLY Producer of FRESH GLUTEN FREE DANISH

PASTRIESAccess to End User

Conclusion

Bord Bia Supports and Programmes.

Understand Foodservice Market Very Different

Market to Retail.

Choose your Foodservice Channel.

Work Closely with your Distributors.

Branding Continuity.

Foodservice Takes Time – Be Patient!

Contact Us

Michael Kelleher

086/6055342

Geraldine O’Shea

086/8910724

e: info@goodnessgrains.com

@goodness grains