Building a Gluten Free Foodservice Business · Free from foodservice sales the next big growth...
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1. Gluten Free Market 2. Goodness Grains 3. 2014 Bord Bia Foodservice Programme 4. Conclusion Building a Gluten Free Foodservice Business
Transcript of Building a Gluten Free Foodservice Business · Free from foodservice sales the next big growth...
1. Gluten Free Market
2. Goodness Grains
3. 2014 Bord Bia Foodservice Programme
4. Conclusion
Building a Gluten FreeFoodservice Business
Gluten Free MarketSize of the Prize
Coeliac Disease
Estimated 1% of Population Diagnosed
Market comprises Coeliac Disease Sufferers and
Lifestyle Choice.
Free From Grocery Market in the UK is now est. ₤355m (2014
Kantar). It is the fastest growing sector in niche foods.
Projected Growth to ₤530m (2013 Mintel)
Gluten Free MarketSize of the Prize
Rise of worried-well
shopper: Growing
trend to view
normal foods as
harmful or toxic sees
soaring sales of
'free-from' products Huge industry emerging in
creating products that
exclude gluten or lactose
Their popularity a reflection
of growing belief that
normal foods are harmful
More than half the
population buying free-from
products, according to study
Novak Djokovic: Going gluten-free was a real game changer
Ignite Research/Bord Bia 2014
Free from foodservice sales the next big growth market Free-from foods are set to storm the foodservice sector, as consumers continue to exclude things like gluten and dairy from their diets, those working in the sector have predicted. Since free-from foods are already well established in supermarkets, the next obvious market was foodservice, suggested Alex Smith, Alera wholefoods founder, at a sustainable foods event last month. Source: Food Manufacture Magazine, August Edition
Report from Ceoliac Society UK
Gluten Free Opportunity for
Foodservice in the UK is
₤100m (Source Canadean
Intelligance)
The Coeliac Customer
Influences the Spend –
Coeliacs Don’t Eat Alone
Gluten Free MarketFoodservice
Goodness Grains is an exciting new range of
Freshly Baked Gluten Free Breads and
Confectionery Baked Goods.
Located in Longford, purpose built gluten free
bakery.
Family owned and run business with a long
tradition in the restaurant and service industry.
Company Overview
All Products Freshly Baked.
All Products suitable for Freezing.
Frozen Delivery.
All Products are Individually Wrapped, e.g. 2 slice packs.
‘As Good As’ Products, e.g. Best Seller Blueberry Muffin.
Award Winning Products.
Dairy Free, Egg Free, Nut Free.
Product Overview
Full Range
2 Slice Packs
Blueberry Muffin
Award Winning
Identified Consumer Demand for Quality
Gluten Free Products.
Difficulty Sourcing Products in Foodservice.
Extensive R&D in conjunction with Coeliac
Consumer Forums.
February 2013 – Launch at Catex.
Goodness Grains – the Beginning
R&D
“tastes like Bread!”
“Nice Lemony Taste”
“is it really Gluten Free?”!
Goodness Grains
CATEX 2013
BORD BIA
2013 RETAIL PROGRAMME
BORD BIA
2014 FOODSERVICE
PROGRAMME
Foodservice Channel
Goodness Grains
Foodservice
Multiples
Independents
Online Sales
Foodservice
Gluten Free - WHY
Gluten Free is a Sales Driver
Offers a Unique Point of Difference to your
Business.
Compliments your Existing Menu/Offering.
Coeliacs Don’t Eat Alone!
Offers your Customers A Complete Solution.
Addresses a Growing Trend in Modern Diets
and Eating Out.
Programme Tools
Focus on
Foodservice
Interaction with and
Learnings from other
Suppliers
Introduction to Key
Trade Buyers
(Foodservice
Directory)
Interactive
Workshops
One to One Mentor
Sessions.
Our Vision for Foodservice
OUR VISION
To Be The GO TO Gluten Free Solution Provider
OUR PROMISE
To Produce Great Tasting Gluten Free
Products
Measures of Success
To Have One Premium Customer from each
Foodservice Channel
To Export Product to UK
Route to Market
Partnering with National Distribution
Direct Supply – Fresh (Regional Only – Key Accounts)
Online Sales – Social Media
Online
Social Media
Target Customers
QSR
FSR
Coffee Shops Travel
Leisure & Events
HotelsBusiness &
Industry
Health
Government
Key Points of Difference
Complete Range of FRESH GLUTEN FREE
Baked Goods
GO TO SOLUTION PROVIDER
Dedicated Gluten Free Bakery
Market Confidence in GOODNESS GRAINS as a
Certified Gluten Free Brand
ONLY 2 Star Gold Winner at Great Taste 2013/2014 in GF Bread Category UK
and Ireland
ONLY Producer of FRESH GLUTEN FREE DANISH
PASTRIESAccess to End User
Conclusion
Bord Bia Supports and Programmes.
Understand Foodservice Market Very Different
Market to Retail.
Choose your Foodservice Channel.
Work Closely with your Distributors.
Branding Continuity.
Foodservice Takes Time – Be Patient!
Contact Us
Michael Kelleher
086/6055342
Geraldine O’Shea
086/8910724
@goodness grains
