Build And Market To A List

Post on 26-Jun-2015

145 views 0 download

Tags:

Transcript of Build And Market To A List

Multiple Channels Of Communication

All In One Marketing

Contents

Why All In One Marketing ?

How It Works

Features

Pricing Info

1

2

3

4

2

3

Struggling To Compete ? Need more clients ? Need more repeat business ?

Marketing Producing Poor ROI ? Old Style Marketing not working ? Internet not generating desired business ? Need a cost-effective marketing strategy ?

Constraints Do you lack resources & expertise ? Do you have a limited budget ? Struggling to keep up with change ?

Do Any Of These Apply To Your Business ?

All In One Marketing

We offer a way to communicate simply and effectively with

existing customers and prospects using ALL the latest channels of communication.

This isn’t about scrapping your existing marketing plan. Rather

supplementing it, making it more effective and getting you a

much better ROI.

COLLECT - contacts easily

SEND - promotional messages

ENGAGE - customers interactively

ANALYZE - campaign

All From One Single Integrated Dashboard

5

It’s simple and comprises of just 2 Steps :

Step 1 - Build A List

Step 2 - Market To The List

How All In One Marketing Works

Why A List ?If your business has a list and a simple effective way to communicate to it then you can generate more revenues & profit by :

Keeping your clients/prospects updated about new promotions & events etc.. (This develops Brand awareness)

Sending them irresistible offers in real-time Interacting and developing relationships Getting valuable feedback & insights Sending them reminders

At the end of the day this is all about getting more repeat business –

It costs 6 to 7 times less to get an existing customer to buy from you than it does to get a new customer to buy from you

One Interface For ALL Your Marketing

We provide a simple graphical interface so you can quickly and easily :

Manage all your contacts

No longer rely just on email. Instead message your contacts using their preferred channels of communication i.e. SMS, Email, Facebook, Twitter, MSN and AOL instant messenger

Send out reminders using the built-in appointment reminder

Orchestrate and analyze the success of your campaigns

AND we do everything for you for the first 3 months

People Respond To Texts

• It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)

• 98% of users have SMS enabled phones

Short Codes Make It Simple To Subscribe

See How Simple It Is To Subscribe –

Text allinone to 60607 now

Customers Want To Hear From You

These Are Your Clients/Prospects Who Have Willingly Subscribed – All They Do Is Reply Stop To Unsubscribe

SMS Features & Benefits

Remember ! - It costs 6 to 7 times less to get an existing customer to buy from you than it does to get

a new customer to buy from you

Mobile Marketing Is Here

The International Journal of Marketing reported the response rate of mobile marketing campaigns was 31% on average whilst

printed advertising came in at 0.55%.

Step1 - Building A Subscriber List

Offer the customer an SMS coupon if they subscribe (people forget physical coupons but don’t forget their phones !)

Get your customers to join your VIP list to get news and offers

Make them an irresistible offer if they subscribe eg Text “Branningans” to get 5% off your meal NOW

People can subscribe from Facebook and sign-up Pages and embedded forms on your website.

Improve the ROI on existing advertising by having a “call to action” to get more subscribers

Step 2 – Market To Your List

Automated text campaigns – You can set-up messages which are sent automatically at pre-determined dates and times

Send coupons (these can have unique codes which are “checked in” so they can only be used once) and tell your subscribers about your special promotions etc.

Business Quiet ? – Send out a text broadcast with a special offer

Show your clients you care by keeping them updated with news

Remember you can also send an email/instant message/facebook & twitter update at the same time as the SMS

Increasing Revenues - Examples

AIOM makes it easy to send out special offers and improve your response rate – below we send out an extra offer and improve the response rate (8% is very

conservative)

Try Out The Tool – http://roi.getonthenet.org/

Examples Of Increasing Your List

Example below shows how revenues grow (after costs of discount and AIOM)

Figures are based on 2 promotions a month, average spend of £30 and an 8% response rate (month 1 includes set-up fee of £300)

Try Out The Tool – http://roi.getonthenet.org/

17

Appointment Reminder

Increase client retention through personalized & automated text reminders.

Similar Appointment Reminders Can Cost In Excess of £1,000

Example Savings – Appointment Reminder

Incredibly Simple Incredibly Simple Reach all ContactsReach all Contacts All at 1 Place All at 1 Place

One user interfacefor all channels

No need to learn multiple products

Simple analytics

Honoring “preferred channel” for each contact

Flexible – decide when and how to send messages

One database

One vendor. One price to pay.

Comprehensive support

One Simple Interface

19

Market Leading Rates

No Long Term Contracts Text & Email Credits Rollover –

Never Lose Them FREE managed service for first 3

months – we do everything for you Upgrade Or Downgrade Plans Discounts on pre-paid plans Free email credit for every SMS

credit

20

Feature Description

IMPORT CONTACTS: Import current customer database from a spreadsheet file.

MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to your list.

ONLINE SIGN-UP PAGES: Collect mobile numbers, IM screen names, emails, or ALL of them. Or use an embedded sign-up form in an existing web page.

FACEBOOK WIDGET: Facebook users can subscribe from within Facebook.

Features: Collect Contacts

21

Feature Description

MOBILE TEXT: Use SMS to send marketing messages to your list.

EMAIL MARKETING: Use pre-designed e-mail templates for e-mail marketing campaigns.

VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign (Available Soon)

INSTANT MESSAGE: Instantly communicate with members via MSN Messenger and AOL instant messenger.

SOCIAL MEDIA: Post to your Facebook Page and send a “tweet” to your Twitter Account.

Features: Send Messages

22

Feature Description

MOBILE VOTING: Create fun and engaging SMS votes and polls. As people vote they are automatically subscribed to your list.

TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a large screen at your venue in real time.

MOBILE eCARD: Create and design your own customer Mobile eCard with images and text. (Available Soon)

MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2 credits) to track redemption and revenues.

SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your customers after they have subscribed.

Features: Engage and Interact

23

Pricing : Monthly Plans

24

Special Offer – FOC 3 Months Fully Managed Service – We Do

Everything For You Price Guarantee – We Will Not Be Beaten On Price And Will Refund

The Difference If You Find A Better Offer

Additional Emails Can Be Purchased (10k = £20)

Additional SMS Credits Can Be Purchased At Pro-Rata Rates

Pricing Monthly Plans

Additional Emails Can Be Purchased (10k = £20)Additional SMS Credits Can Be Purchased At Pro-Rata Rates

Special Offer – FOC 3 Months Fully Managed Service – We Do Everything For You

Price Guarantee – We Will Not Be Beaten On Price And Will Refund The Difference If You Find A Better Offer

The Set-Up – What’s Included :

• We will build a Graphical User Interface for you and setup your keywords and messages

• We set-up a Facebook Business Page and Twitter A/c (and connectivity)• If you have a website we create a sign-up Page and embedded sign-up

form• Provision of marketing materials and mobile coupons• Full support (including training, videos and PDFs) • (Optional) We create a “fully optimised for mobile website” – we buy the

domain, 10 Pages of content including “click to call” and google Maps. The website resizes based on the mobile screen size - all you have to pay is a small monthly fee for hosting, maintenance and updates

Plus 3 Months Fully Managed Service Included

Like To Know More ?

27

For more information –

Call Clive On 07738 986256

Email clive@aiom.org.ukhttp://seo.getonthenet.org/2-simple-steps/