Build And Market To A List
Transcript of Build And Market To A List
Multiple Channels Of Communication
All In One Marketing
Contents
Why All In One Marketing ?
How It Works
Features
Pricing Info
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Struggling To Compete ? Need more clients ? Need more repeat business ?
Marketing Producing Poor ROI ? Old Style Marketing not working ? Internet not generating desired business ? Need a cost-effective marketing strategy ?
Constraints Do you lack resources & expertise ? Do you have a limited budget ? Struggling to keep up with change ?
Do Any Of These Apply To Your Business ?
All In One Marketing
We offer a way to communicate simply and effectively with
existing customers and prospects using ALL the latest channels of communication.
This isn’t about scrapping your existing marketing plan. Rather
supplementing it, making it more effective and getting you a
much better ROI.
COLLECT - contacts easily
SEND - promotional messages
ENGAGE - customers interactively
ANALYZE - campaign
All From One Single Integrated Dashboard
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It’s simple and comprises of just 2 Steps :
Step 1 - Build A List
Step 2 - Market To The List
How All In One Marketing Works
Why A List ?If your business has a list and a simple effective way to communicate to it then you can generate more revenues & profit by :
Keeping your clients/prospects updated about new promotions & events etc.. (This develops Brand awareness)
Sending them irresistible offers in real-time Interacting and developing relationships Getting valuable feedback & insights Sending them reminders
At the end of the day this is all about getting more repeat business –
It costs 6 to 7 times less to get an existing customer to buy from you than it does to get a new customer to buy from you
One Interface For ALL Your Marketing
We provide a simple graphical interface so you can quickly and easily :
Manage all your contacts
No longer rely just on email. Instead message your contacts using their preferred channels of communication i.e. SMS, Email, Facebook, Twitter, MSN and AOL instant messenger
Send out reminders using the built-in appointment reminder
Orchestrate and analyze the success of your campaigns
AND we do everything for you for the first 3 months
People Respond To Texts
• It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
• 98% of users have SMS enabled phones
Short Codes Make It Simple To Subscribe
See How Simple It Is To Subscribe –
Text allinone to 60607 now
Customers Want To Hear From You
These Are Your Clients/Prospects Who Have Willingly Subscribed – All They Do Is Reply Stop To Unsubscribe
SMS Features & Benefits
Remember ! - It costs 6 to 7 times less to get an existing customer to buy from you than it does to get
a new customer to buy from you
Mobile Marketing Is Here
The International Journal of Marketing reported the response rate of mobile marketing campaigns was 31% on average whilst
printed advertising came in at 0.55%.
Step1 - Building A Subscriber List
Offer the customer an SMS coupon if they subscribe (people forget physical coupons but don’t forget their phones !)
Get your customers to join your VIP list to get news and offers
Make them an irresistible offer if they subscribe eg Text “Branningans” to get 5% off your meal NOW
People can subscribe from Facebook and sign-up Pages and embedded forms on your website.
Improve the ROI on existing advertising by having a “call to action” to get more subscribers
Step 2 – Market To Your List
Automated text campaigns – You can set-up messages which are sent automatically at pre-determined dates and times
Send coupons (these can have unique codes which are “checked in” so they can only be used once) and tell your subscribers about your special promotions etc.
Business Quiet ? – Send out a text broadcast with a special offer
Show your clients you care by keeping them updated with news
Remember you can also send an email/instant message/facebook & twitter update at the same time as the SMS
Increasing Revenues - Examples
AIOM makes it easy to send out special offers and improve your response rate – below we send out an extra offer and improve the response rate (8% is very
conservative)
Try Out The Tool – http://roi.getonthenet.org/
Examples Of Increasing Your List
Example below shows how revenues grow (after costs of discount and AIOM)
Figures are based on 2 promotions a month, average spend of £30 and an 8% response rate (month 1 includes set-up fee of £300)
Try Out The Tool – http://roi.getonthenet.org/
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Appointment Reminder
Increase client retention through personalized & automated text reminders.
Similar Appointment Reminders Can Cost In Excess of £1,000
Example Savings – Appointment Reminder
Incredibly Simple Incredibly Simple Reach all ContactsReach all Contacts All at 1 Place All at 1 Place
One user interfacefor all channels
No need to learn multiple products
Simple analytics
Honoring “preferred channel” for each contact
Flexible – decide when and how to send messages
One database
One vendor. One price to pay.
Comprehensive support
One Simple Interface
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Market Leading Rates
No Long Term Contracts Text & Email Credits Rollover –
Never Lose Them FREE managed service for first 3
months – we do everything for you Upgrade Or Downgrade Plans Discounts on pre-paid plans Free email credit for every SMS
credit
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Feature Description
IMPORT CONTACTS: Import current customer database from a spreadsheet file.
MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to your list.
ONLINE SIGN-UP PAGES: Collect mobile numbers, IM screen names, emails, or ALL of them. Or use an embedded sign-up form in an existing web page.
FACEBOOK WIDGET: Facebook users can subscribe from within Facebook.
Features: Collect Contacts
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Feature Description
MOBILE TEXT: Use SMS to send marketing messages to your list.
EMAIL MARKETING: Use pre-designed e-mail templates for e-mail marketing campaigns.
VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign (Available Soon)
INSTANT MESSAGE: Instantly communicate with members via MSN Messenger and AOL instant messenger.
SOCIAL MEDIA: Post to your Facebook Page and send a “tweet” to your Twitter Account.
Features: Send Messages
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Feature Description
MOBILE VOTING: Create fun and engaging SMS votes and polls. As people vote they are automatically subscribed to your list.
TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a large screen at your venue in real time.
MOBILE eCARD: Create and design your own customer Mobile eCard with images and text. (Available Soon)
MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2 credits) to track redemption and revenues.
SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your customers after they have subscribed.
Features: Engage and Interact
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Pricing : Monthly Plans
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Special Offer – FOC 3 Months Fully Managed Service – We Do
Everything For You Price Guarantee – We Will Not Be Beaten On Price And Will Refund
The Difference If You Find A Better Offer
Additional Emails Can Be Purchased (10k = £20)
Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Pricing Monthly Plans
Additional Emails Can Be Purchased (10k = £20)Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Special Offer – FOC 3 Months Fully Managed Service – We Do Everything For You
Price Guarantee – We Will Not Be Beaten On Price And Will Refund The Difference If You Find A Better Offer
The Set-Up – What’s Included :
• We will build a Graphical User Interface for you and setup your keywords and messages
• We set-up a Facebook Business Page and Twitter A/c (and connectivity)• If you have a website we create a sign-up Page and embedded sign-up
form• Provision of marketing materials and mobile coupons• Full support (including training, videos and PDFs) • (Optional) We create a “fully optimised for mobile website” – we buy the
domain, 10 Pages of content including “click to call” and google Maps. The website resizes based on the mobile screen size - all you have to pay is a small monthly fee for hosting, maintenance and updates
Plus 3 Months Fully Managed Service Included
Like To Know More ?
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For more information –
Call Clive On 07738 986256
Email [email protected]://seo.getonthenet.org/2-simple-steps/