Buhalis e tourism futures: the future of technology enabled tourism

Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab

www.buhalis.com IFITT www.ifitt.org Email: dbuhalis@bournemouth.ac.uk

eTourism Futures:Technology enhanced tourism experiences through cocreation

www.bournemouth.ac.uk 1

Professor Dimitrios BuhalisBournemouth University

www.bournemouth.ac.uk/etourismlab www.buhalis.com

www.bournemouth.ac.uk/tourism

Tourism and the Business Environment –Day 1

Professor

Di it i B h li

Dimitrios Buhalis

Bournemouth

University

TUI Travel PLC | Management TraineeTUI Travel PLC | Management Trainee Programme presentation | 2008 | Page 3

eTourism Lab www.bournemouth.ac.uk/etourismlab

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

http://www.youtube.com/watch?v=QUCfFcchw1w

www.bournemouth.ac.uk 9 www.bournemouth.ac.uk 10

1) The connected Tourist

http://youtu.be/gcuFkiEORsE

THE FUTURE?17

THE WEB AT THE SPEED OF LIFE…

…74 MENTIONS IN FACEBOOK STATUS UPDATES EVERY SECOND

…3 MILLION TWEETS DURING THE 3 HOUR CEREMONY

… SPEED OF TWITTER CONVERSATIONS PEAKED AT 250 TWEETS /

TWEETS p/sec.

…SURPASSED THE WEBCHATTER AROUND EARTHQUAKE IN JAPAN OR EGYPTIAN REVOLUTION

SOCIAL MEDIA MOVES FROM CREATING CONTENT TOWARDS SHARING LIVE OPINIONS ABOUT REAL WORLD EVENTS AND CHALLENGING GOVERNMENTS…

TWITTER PART OF ALL GLOBAL DISCUSSIONS

World City-to-City Connections World Connection Density

www.bournemouth.ac.uk 23http://www.chrisharrison.net/projects/InternetMap/ www.bournemouth.ac.uk 24http://www.chrisharrison.net/projects/InternetMap/

World City-to-City Connections

www.bournemouth.ac.uk 25http://www.chrisharrison.net/projects/InternetMap/

World City-to-City Connections

www.bournemouth.ac.uk 26http://www.chrisharrison.net/projects/InternetMap/

Political implications

www.bournemouth.ac.uk 29 www.bournemouth.ac.uk 3016.09.2014 Barbara Neuhofer 2012 30

What are Experiences?

• Personal occurrences with highly emotional i ifi bt i d bsignificance obtained by the consumption of products and services

• (Holbrook and Hirschman, 1982)

http://wikieducator.org/images/thumb/d/db/Books.jpg/200px‐Books.jpg

What are Tourist Experiences?

THINK:

How would you define a tourist experience?

Experience Co‐Creation

• Customers are becoming more active, powerful and in control (Prahalad and Ramaswamy, 2004)

• Co‐creation allow consumers to play an active part to co‐create their own experiences p pconjointly with the company in quest for personal growth (Prahalad and Ramaswamy, 2004)

Individual human being, rather than the company is central element and new starting point of the experience creation (Binkhorst and Den Dekker, 2009)

Experience Co‐Creation

(Prahalad and Ramaswamy, 2004)

1) The connected Tourist

Key eTourism Trends

Consumer centricity/profile portabilityReal Time / Service of now

d b dReputation, social media, brand strategy SoCoMo MarketingAugmented Reality

Consumer centricity

profile portability

http://www.youtube.com/watch?v=6Cf7IL_eZ38

Real Time

Service of now

The Service of NOW!

http://www.youtube.com/watch?v=pqHWAE8GDEk

The Service of NOW!http://www.facebook.com/album.php?aid=249528&id=273795515772

Reputationsocial media

Brand strategy

TECHNOLOGY

16.09.2014 Barbara Neuhofer 2012 51

THE CONSUMER (E‐TOURIST) IS THECENTRAL ELEMENT OF THE EXPERIENCE

TECHNOLOGYttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0

16.09.2014 Barbara Neuhofer 2012 53

SoCoMo Marketing

[ Social, Context based, Mobile ]

www.bournemouth.ac.uk

CONTEXT‐AWARE AR FOR TOURISM

http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY

http://www.youtube.com/watch?v sLOxUVvcjwE&list PLcghBmL0M2mGBOOvGO8V2FKYECEwYE5

http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY

Augmented Reality

AUGMENTED REALITY FUTURE OF ETOURISM

THE FUTURE?

Topics for Koumelis

l of M

http://www.youtube.com/watch?v=9c6W4CCU9M4http://www.youtube.com/watch?v=sTERI1s‐UyA

WHAT IS AUGMENTED REALITY?

OUTLOOKOUTLOOK

INVISIBLE TECHNOLOGYINVISIBLE

TECHNOLOGYINTELLIGENTAPPLICATIONSINTELLIGENTAPPLICATIONS

AUGMENTING ALL SENSES

NATURALGESTURESNATURALGESTURES

The survival of the fittest

Stay in touch with Dimitrios

Professor Buhalis Dimitrios WWW.BUHALIS.COM

Director, eTourism Lab International Centre for Tourism and Hospitality Research (ICTHR)School of Tourism, Bournemouth University, Poole,BH12 5BB, UK

Tel: +44 1202 961517Email: dbuhalis@bournemouth ac uk

Email: dbuhalis@bournemouth.ac.uk

http://www.bournemouth.ac.uk/services-management/http://www.bournemouth.ac.uk/icthr/ and http://www.bournemouth.ac.uk/icthr/about_us.pdf

Dimitrios Blog: http://buhalis.blogspot.com/Live spaces: http://buhalid.spaces.live.com/Facebook: http://www.facebook.com/buhalis Twitter: http://twitter.com/buhalisYouTube: http://www.youtube.com/buhalidAcademia http://bournemouth.academia.edu/DimitriosBuhalis

Buhalis e tourism futures: the future of technology enabled tourism

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