Bryn Mawr Brew & Chew

Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew

870 West Lancaster Ave. Bryn Mawr, PA 19010

Overview Market Analysis Core Competencies Products and Services Operations Strategy Quality Management Demand Management Pricing

Mission StatementTo provide the community with a casual and fun place

to meet up by delivering the highest quality in food and events. Bryn Mawr Brew & Chew aims to encourage shared interests and experiences in the company of

others.

Environmental Scanning• Coffee Imports

• TaxationPolitical/Legal

• Recovery PeriodEconomic

• Wealthy areaSocio-Cultural

• Social media• Internet ConnectivityTechnological

• Green movementEnvironmental

Market Analysis- Segments

Target Market

Market Needs Assessment

Social Events

Study Spot

Core CompetenciesCore

Competencies

• Quality in• Coffee/ Food• Environment

Core Processes

• Food Preparation• Customer Ordering

Process• Supply Ordering

Competitive Priorities Differentiation

Coffee & Tea House Evening Events Unique Quality Eclectic Variety

Products & Services Beverages

Coffees: Lattes, Espressos, Cappuccinos Tea Hot Chocolate Fresh Orange Juice

Bakery Items Pound Cakes Muffins

Products & Services Food Items

Paninis Salads Soups

Services Bands Room for Expansion

Products & Services

Operations Strategy Assemble-to-Order

Coffee Teas Hot Chocolate

Make-to-Order Paninis Salads

Customer

Order

Beverage

Prepared

from Start

Customer

Name Called

Supplier Relationship Location: Close Proximity

Lancaster Avenue Main Line

Criteria Fair Trade Sustainable Organic

Chosen Suppliers

Quality Management Total Quality Management

Foundation: Fair trade, organic Supplier certification Organization

Lean Ordering System Customization allows for supplier flexibility Donating leftovers leaves no holding cost

Queue Management

Quality Control- Inputs Food Provider Visits

Meet workers Understand process Concern for environment

Inspection

Quality Control- Inventory Labelled with expiration date Proper Storage

Airtight containers Refrigerator Glass display case

Trained Staff Sanitation Friendly and helpful

Contribution to TQM

Focus is customer Involved employees Use feedback

Our Suppliers Goal is the least amount of suppliers with the

most variety The Lancaster Farm Fresh Cooperative

Produce, Meat, Dairy, Pantry Items The Philly Fair Trade Roasters

Coffee, Tea Main Line Bakery

Muffins, Breads, Cakes

Delivery Logistics Lancaster Farm Fresh Cooperative

$100 Minimum

Order Placed On:

Thursday

Saturday

Wednesday

Delivery Day:

Monday

Wednesday

Friday

Delivery Logistics Philly Fair Trade Roasters

3 Business Days Free Shipping on orders > $50

Main Line Bakery 3 Business Days Free Shipping on orders > $75

The Weekly Order Thursday: based on supplier capabilities Shipping cost savings FIFO policy

Inventory Management Holding Costs

•Refrigeration•Inspection

Spoilage Costs Penalty Costs

•Substitution

Single Period Model Keeps an eye on spoilage Seasonal items and varying demand Review demand on a week-to-week basis makes us more agile

Expected Demand Weekly Customers

At least 35% college students eat off campus weekly

Assumed market share of 8% 385 Customers/Week

Day of Week Mon. Tues. Wed. Thur. Fri. Sat. Sun.

Customers 75 65 58 55 30 42 60

Expected Demand Product Demand Breakdown

100% customers will purchase a beverage 40% bakery items: morning hours 30% food items: lunch/evening hours

  Mon. Tues. Wed. Thur. Fri. Sat. Sun.Beverages 75 65 58 55 30 42 60Baked Goods 30 26 23.2 22 12 16.8 24Food Items 22.5 19.5 17.4 16.5 9 12.6 18

Fixed & Startup Costs Kitchen Appliances Storage Equipment Counter-Top Equipment Coffee Appliances Technological Costs Sound System Employee Training Marketing Expenses Legal & Licensing Expenses Insurance & Rent

Monthly Variable Costs Coffee Inventory Produce Inventory Bakery Inventory Supplies Inspection & Spoilage Costs Variable Holding Costs Utilities

Bryn Mawr Brew & Chew

Thank You!Questions?