BRICKS, CLICKS AND FLIPSENGAGING CONSUMERS IN A DIGITAL WORLD

“CURRENT STATE OF THE RETAIL MARKET…”

COST OF LIVING PUTTING PRESSURE ON HOUSEHOLDSAND CONSUMERS ARE WITHHOLDING DISCRETIONARY SPENDING

Consumer savings rate is at a 20 year high at 10%

CONSUMER SENTIMENTAND THE UNCERTAINTY OF THE ECONOMY

13% are concerned about the cost of utilities risingCompared to 1% in 2009

45% say worrying about Housing affordability keeps them awakeWhilst 40% worry about having enough money to retire

80% of people are now choosing to buy products when on sale

* Eye on Australia report; Sweeney Research Mar 2011

RETAILERS SPEND BIG ON TVWITH DIGITAL ONLY TAKING A SMALL CUT

$780 $335 $291 $64

FY11 Retail Advertising Spend ($M) by Media Type

Television

Print

Others

Digital

* SMI REPORT 2011

$1.47B Retail Advertising Market

“WHERE DOES DIGITAL FIT IN…?”

A SHIFT IN TIME SPENT IN MEDIACONSUMERS ARE INCREASINGLY ONLINE

311%

10%

* Roy Morgan Single Source ESP 2000 & 2011

Australians are the 2nd most avid internet searchers for information about consumer products (just behind Americans)

PRODUCT RESEARCH BEGINS ONLINECONSUMERS WANT TO HUNT FOR VALUE

82% of Australians shop online to look for best value73% for saving time, 68% for easier comparison^

XS“More Australians look for products online – and then go andbuy them at a store than they do the reverse…”

* World Internet Project; Online Retail in Australia 2007-2011. Swinburne University of Technology, Scott Ewing 2011.^ Getprice Shopping Report, Feb 2011

78% of Australians are regular web-shoppers25% are making online purchases at least once a week

78% trust peer recommendations and online opinions

SOCIAL SHOPPING ON THE RISETHE INTERNET IS INFLUENTIAL IN PURCHASE INTENT

* World of Socialnomics, Erik Qualman Oct 2010.Telsyte Study, Feb 2011

Group buying is tipped to hit $242M in 2011

THE NEW CONSUMER SALES CYCLE

Price comparisonCATALOGUE

AwarenessMASTHEAD REACH

Information gatheringTARGETING & VIDEO

Peer recommendationSOCIAL INTEGRATION

* The Consumer Decision Journey, McKinsey Quarterly 2009 Number 3

Moment of Purchase

Initial Consideration

Active Evaluation

Post-purchase Experience

Loyalty Loop

FACILITATING REACH, AWARENESS & ENGAGEMENTENGAGING CONSUMERS IN A DIGITAL WORLD

We make it easy to talk to your customers

NDM MAKE IT EASY

We make it easy to get online

We make it easy to get results

CATALOGUEENGAGING RETAIL EXPERIENCE

• It’s easy• Utilise an existing print asset to extend your reach online

• Showcase your products in a medium and environment that makes sense• Consumers know what catalogues offer - value

• Engage with social integration• Let consumers spread the word

CATALOGUEENGAGING RETAIL EXPERIENCE

• We’re definers• We’ve got the audience, we connect you with them

• Flexible• Balance reach and scale with targeted consumer groups

• Leverage our strengths• We’ve access to over 600k Main GBs• Our classified audience give you access to niche shoppers

BEHAVIOURAL TARGETINGTALKING TO THE SHOPPER

NDM BEHAVIOURAL SEGMENTSOUR PROVEN PERFORMERS

114,750 F25-541.2M Imp/m

RSI 631

621,500 Main Grocery Buyers5.0M Imp/m

RSI 260

82,500 Women’s Apparel1.0M Imp/m

RSI 233

19,250 Indulgent Shoppers300K Imp/m

RSI 489

179,500 Telecommunications2.3M Imp/m

RSI 82

* NDM Behavioural segment sizes Sept 2011

VIDEOTVC EXTENSION

PREROLLRMX

REACH

EXTENDER

VIDEO

EXTENSION

RETAIL PACKAGESENGAGING CONSUMERS IN A DIGITAL WORLD

PACKAGESADVERTISING BUNDLES

$100k

+

Product Placement Value Impressions / Reach Run Time

Catalogue Roadblock Homepage Buyout $85,500 802,000 UBs Day

Catalogue Roadblock ROS Taste / Vogue / MH $48,000 600,000 Month

Behavioural Targeting RON RSI $21,000 600,000 Month

Video Channel Buyout Taste / Vogue / GQ $2,250 15,000 Month

$50k+

Product Placement Value Impressions / Reach Run Time

Catalogue Roadblock ROS Taste / Vogue / MH $52,800 660,000 Month

Behavioural Targeting RON RSI $21,000 600,000 Month

Video Prime Time News / Sport / Ent / Business $2,000 25,000 11am – 2pmDaily Mon - Fri

$10k+

Product Placement Value Impressions / Reach Run Time

Catalogue Roadblock ROS News / MH / Taste / Vogue $14,000 200,000 Month