Brand prism of airtel

Post on 11-May-2015

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brand prism of airtel, how its reflect in the costumer mind, six main component of brand prism i.e relation, physique,personality,culture,self image and reflection.

Transcript of Brand prism of airtel

Brand Prism

By:-MeghaMustahid AliNikhilRahulSachinSneha

Personality• Strong• Connective• Omni Present• Enthusiastic• Leader

Culture

• Indian

Self Image• Friendship• Attachment• enthusiasti

cReflection• Connecti

on• Bonding• Relation

Physique

• Event Sponsorship (Ex: Award function)

• Games sponsorship

• Emotional and connecting Ads (A.R Rehman)• Strong

• Leadership• Dynamism• Warm, friendly

Relation