BRAND New World Created by Justin Foster

@fosterthinking

Millennials

Social/Mobile

3 Things to Know About Social/Mobile

Emphasizes individual experiences.

Force-multiplier for brands.

A difficult world for jerks.

The New Demo Model

The Old Model

•  Age •  Income •     Media consumption

New Model

The Low-End of the Market

The Traditionalists

The Innovators

The Millennials

3 Things to Know About Millennials

Attracted to meaning.

Network more powerful than net worth.

Highly individualistic but still social.

Attract the Innovators

Be truly different.

Provide something truly different.

Look different.

Messaging

We believe …

Message brought to life by experience.

Repeated by everyone.

Promotion

Connect emotionally.

Build story-telling platforms.

Managing relationships is the new

“Brand Management”

Readiness Checklists

  Cultural health measured   Law of Attraction triggered   Stories inspired   People offended   Leading your industry

Want to bring “BRAND New World”

to your next company or industry event?

Contact Sharon Brooks: sharon@price-associates.com

Find Me

Phone: 208.841.3497

Email: justin@fosterthinking.com

Web: fosterthinking.com

Twitter: @fosterthinking���