NORMAN LOVE CONFECTIONS

Objective

To launch the Brand in India. 

Company Overview

Founded in 2001 by Norman and Mary Love, Norman Love Confections creates and distributes ultra-premium, handcrafted artisanal chocolates. Based in Fort Myers, Florida, the corporate headquarters encompasses both the production and retail operations. It has an annual turnover of US $30Million. 

CEO- Mr. Norman Love

What do they do?

Launch in India

Location

• Colaba Causeway• 1000 sq.ft area

Segmentation 1

Demographic

Age: 20-23 year old

Sex: Female

Income: Rs.15-20K per month

Education: Graduate/Post Graduate

Occupation: Management Trainee/ Fresher

Psychographic

• Chocolate Lover• Fun Loving• Loves to try new

cuisines

Geographic

• Stays in Suburbs in 2 BHK owned flat with family.

Segmentation 2

Demographic

Age: 30-40 year old married mother

Sex: Female

Income: Rs.70-90K per month

Education: Highly Qualified

Occupation: Senior Manager in a Media company

Psychographic

• Ambitious• Family oriented

Geographic

• Lives in a 2-3 BHK flat with family in Hill Road, Bandra

Segmentation 3

Demographic

Age: 35-45 year old married

Sex: Male

Income: Rs.2-5Lacs per month

Education: Highly Qualified

Occupation: Senior Manager MNC

Psychographic

• Family oriented• Fulfills the needs

of his wife and children

• Likes trying new cuisines with family

Geographic

• Lives in a 3-5 BHK or a bungalow with family in South Bombay

Unique Selling Proposition

The Decor Customization Menu

• Annual Chocolate Carnival

• Norman Kitchen

• Norman Mascot

Unique Selling Proposition

Tagline• A LiL’ LOVE• Share a smile

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