Brand Identity and Graphic Design

We are who we wear.We are what we eat.We are who we listen to.We are what we see.

Short article assignment

• Read the following short article on Entrepreneur regarding branding.

• While you read, consider how graphic designers have such an integral role in creating the look of a company and how that impacts its successes or failures.

• Think of several brands that you are drawn to. What does the visual imagery look like?

• Stag – Provisions for Men

Banana Republic

Forever 21

Urban Outfitter

Pac Sun

Brand Identity and Targeting a Market

• What is your product?• Who is your audience?• How are you different?

1. I want you to create your own company or re-brand an existing company. It can be for any product or service. Clothing, electronics, photography, coffee, chocolate, cupcakes, pizza, whatever!

2. I want you to create an original logo to define or redefine this company.

3. Secondly, create a front and back design of a business card using that logo.

Examples of company graphics – (vintage bicycle graphics/logos)

Inspiration websites

• Fancy seeing you here• 99 Logo Designs for Inspiration• Creative Blog • JUST Design• Design Shack• Valedesign• Abduzeedo• Logoed• Behance

Project Requirements

• Decide on a company of a product.• Create an original company logo.• Create a front and back design of a business

card incorporating that logo.• Be mindful of color scheme, composition,

typography, imagery, and lay-out.• Also be mindful of how you present your

business card. How will you photograph it?Deadline: