Anneshia | Ben | Ellora | Martyna | Pedro | Rosie

CONTENTS1. Threats

2. SWOT

3. PESTLE

4. In-store visits

5. What people want

6. Online vs. in-store

7. Interviews

8. Insight

online retailers

illegalsharing

e-readers convenienceshoppers

THREATS

S WO T

experience unreachable

events online rivals

Proposal from PESTLE analysis

evolving ways of consuming rights

In-store visits

Sourced from Survey Monkey 70 respondents

Customer needs

Sourced from Survey Monkey 70 respondents

Online vs. in-store

Sourced from Survey Monkey 70 respondents

In-depth interviews

unique bookshop experience