All rights reserved © 2012 M. Jadoul 1

Marc Jadoul

June 25th, 2012.

Boost Your

Public Speaking Skills!

All rights reserved © 2012 M. Jadoul 2

10 worst fears in the US

1. Speaking in front of a group

2. Heights

3. Insects and bugs

4. Financial problems

5. Deep water

6. Sickness

7. Death

8. Flying

9. Loneliness

10. Dogs People's Almanac, Book of Lists

All rights reserved © 2012 M. Jadoul 3

http://en.wikipedia.org/wiki/Public_speaking

Public speaking is the

process of speaking

to a group of people

in a structured,

deliberate manner

intended to inform,

influence, or entertain

the listeners.

All rights reserved © 2012 M. Jadoul 4

Some common pitfalls

• Weak story, no structure

• Too long, too much detail

• No message, no call for action

• Great content, boring speaker

• Right audience, wrong pitch

All rights reserved © 2012 M. Jadoul 5

A good story is like a delicious dish.

It follows a recipe with a few ingredients that all blend together.

The result is a creation that keeps the audience asking for more.

All rights reserved © 2012 M. Jadoul 6

Aristotle’s rhetorical triangle

Ethos

Pathos Logos

Credibility • Trustworthiness

or reputation

• Tone/style

Emotion

• Emotional or imaginative impact

• Stories

Logic

• Reasoning or argumentation

• Facts, figures, case studies

http://sixminutes.dlugan.com/ethos-pathos-logos/

All rights reserved © 2012 M. Jadoul 7

A ttention

I nterest

D esire

E vidence )

A ction

(

All rights reserved © 2012 M. Jadoul 8

Building a message house

Key Message

Foundation

Umbrella Statement

Key Message

Key Message

Burson-Marsteller

All rights reserved © 2012 M. Jadoul 9

C all

F or

A ction

All rights reserved © 2012 M. Jadoul 10

Discussion

What would be a good storyline to present and promote the Euro-Africa Youth Summit?

Think about your Umbrella Statement, Key Message(s) and Call for Action.

How would you use the AIDEA rule to structure your presentation?

All rights reserved © 2012 M. Jadoul 11

W hat’s

I n

I t F or

M e?

All rights reserved © 2012 M. Jadoul 12

Audience power map

Expert

Layman

Low High Decision power

Authority/ expertise

Influencer Decider

Spectator Controller

All rights reserved © 2012 M. Jadoul 13

Discussion

How would you respond to the needs or these different

audience styles?

Imagine how each of them could behave during your presentation and Q&A?

Decider – Influencer –

Controller - Spectator

All rights reserved © 2012 M. Jadoul 14

The average attention span of an adult is

18 minutes.

Keep your talk short

or make sure that the first minutes include any material that you want your audience

to remember.

http://bodylanguagelady.blogspot.com/2009/12/

attention-span-grabbing-your-audiance.html

All rights reserved © 2012 M. Jadoul 15

Guy Kawasaki’s 10-20-30 rule

10 slides

20 minutes

30 point fonts

http://blog.guykawasaki.com/2005/12/the_102030_rule.html

All rights reserved © 2012 M. Jadoul 16

Most people decide within the first 8 seconds of a presentation whether

the speaker is worth listening to.

Good morning... I am so glad that I got the opportunity to speak here in front of this

audience... Thank you... It’s really a pleasure to be here

today, blah, blah, ...

All rights reserved © 2012 M. Jadoul 17

A uthority

H umility

P assion

T rustworthiness

All rights reserved © 2012 M. Jadoul 18

Only 7% of a message is conveyed by actual words or content.

38% is transmitted by tone of voice and

volume of speech. The other 55% is delivered through non-verbal means.

Albert Mehrabian, “Silent Messages”

All rights reserved © 2012 M. Jadoul 19

Exercise

Repeat the phrase below with emphasis on different words.

Does it change meaning of what you are saying?

I didn’t say it was your fault.

I didn’t say it was your fault.

I didn’t say it was your fault.

I didn’t say it was your fault.

I didn’t say it was your fault.

I didn’t say it was your fault.

I didn’t say it was your fault.

All rights reserved © 2012 M. Jadoul 20

Exercise

Say it with (subtle) body language… Think about when you were in school and a teacher

could make you understand something with just a look.

“You bother me.”

“You get on my nerves.”

“You anger me.”

“You disappoint me.”

“You are joking.”

All rights reserved © 2012 M. Jadoul 21

Always be aware of possible cultural differences

All rights reserved © 2012 M. Jadoul 22

Want to read more?

All rights reserved © 2012 M. Jadoul 23

Want to keep in touch?

marc.jadoul@alcatel-lucent.com

http://www.linkedin.com/in/mjadoul

http://www.facebook.com/jadoulm

All rights reserved © 2012 M. Jadoul 24

Thank You

Don’t back away from passion!

and…