Post on 12-May-2015
description
Socialized.me/BlueStar @SocializedTeam
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How to Profit and Prosper with Social Media Part 2The New Rules of Engagement in Sales and Marketing
with Shane Gibson
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Socialized.me/BlueStar @SocializedTeam
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Saying you don’t believe in social
media is like saying you don’t believe
in the internet
Socialized.me/BlueStar @SocializedTeam
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“The Customer Owns Your Brand”
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Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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900 million 1Billion
Socialized.me/BlueStar @SocializedTeam
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175 200 Million
Socialized.me/BlueStar @SocializedTeam
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300 million updates/day
Socialized.me/BlueStar @SocializedTeam
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3Billion Views/Day
Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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Mobile Social
7.3M
6.9M
Daily Active Mobile Users
Socialized.me/BlueStar @SocializedTeam
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1st Time Buyers
Social referral value in e-commerce (Fast Company)
$68.78
$80.22
$179.36
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Islands
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Ecosystem
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#VTCA13 Who blogs anyway?
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Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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Owned?Earned?Paid?Build YourOwn ATM
Socialized.me/BlueStar @SocializedTeam
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What is this?
Socialized.me/BlueStar @SocializedTeam
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To this guy? A weapon.
Socialized.me/BlueStar @SocializedTeam
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“If you think you are a leader and no one is
following you…You’re actually just going for a walk”
Socialized.me/BlueStar @SocializedTeam
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Socialized.me/BlueStar @SocializedTeam
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Boeing
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Mediadecoder.com:
“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
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Nano-markets
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George Moen – CEO, Blenz Coffee
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Socialized.me/BlueStar @SocializedTeam
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Listening
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Business Intelligence
• Search.Twitter.com• Google Alerts• Linkedin.com/Signal• Customer/Community blogs and
social networks• Competitor/Industry news, blogs,
and social networks
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Blog.suggestionbox.com
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Real-Time Feedback
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Score Keeping?
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Stakeholder Spotting
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Twitter Search (Local)
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Hootsuite Analytics
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TweetReach.com
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LinkedIn Signal
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Social Selling CRM
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How to Win as a Social Business
1. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and Engagement Strategy7. Create focused content/conversations 8. Scale through community and relationships
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How Can We Help?
pembertonfishfinder.blogspot.com
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Lets Connect
Socialized.me/BlueStarSocializedAcademy.com@ShaneGibson @AnthonyCaridi #VTCA13