Blogging Librarian vs. Blogging Library: Who Makes the Best Use of Emerging Technology

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A presentation I gave at the 2009 CLA Emerging Technology Interest Group pre-conference at the McGill University Cybertheque library. My general topic was the use of emerging technologies in public libraries to a mostly academic librarian audience. My approach was to compare and contrast the use of technologies by myself as a generally but not always tech-savvy librarian and my employer, RPL, generally but not always a tech-savvy library. The day also featured presentations by John Fink and Jessamyn West and all kinds of live blogging, Twittering and post-event blogging as well: http://etigcamp2009.pbworks.com/coverage

Transcript of Blogging Librarian vs. Blogging Library: Who Makes the Best Use of Emerging Technology

The Main Event! Blogging Librarian vs. Blogging Library

Who Makes The Best Use of Emerging Technology?

Jason HammondOrganization Development Specialist

Regina Public Library Emerging Technologies Interest Group

CLA Pre-ConferenceMay 29, 2009

And Who Are You Again?

• BA – English (1996)• First “Real” Job = SPG “Virtual Book Festival”

Coordinator (1997)• First Librarian Job = Branch Supervisor,

Southeast Regional Library (2007)• “And if it weren’t for that blasted Julie Jones, I could’ve got away with it too!”

(It’s hard to see but yes, that is a cake in the shape of a computer that my mother made me for my 21st birthday. Not a hockey stick. Not a sports car. Not even one of those joke cakes of boobies. A cake… In the shape of… A computer.)

Southeast Regional Library

• Hired as “Branch Supervisor”

• Responsible for oversight of 46 branches in towns from 200 to 2000 people across SE Saskatchewan

Southeast Regional Library

• Main use of technology = e-mail, web site…and cell phone!

• Dynix Classic as ILS

• No wireless in non-city branches

How I Was Introduced At My First Coffee Break…

“This is Jason Hammond. He’s from Indian Head. He did his MLIS at Western. And he has a blog.” (cue ominous music)

To Be Fair (aka “What’s a G-U-R-U?”)

• One of the first systems to automate online catalogue in North America (early 1990’s)

• Assigned E-Branch Research Project

• Did 2 ½ months of staff and general public training at all branches. (“ Ask The Guru” works better as “Ask the Expert”)

•Used Writeboard, Survey Monkey, LibraryElf and other 2.0 services

whenever I got the chance.

Emerging Tech in Public Libraries

• Ambivalence, lack of trust, understanding

• Often seen as time-consuming rather than time-saving

• Many libraries think they’re ahead of the curve when they’re actually behind it.

That’s the Warm-up…Now For the MAIN EVENT!!!

Who’s Better At Using Emerging Technologies?

• A chip-head blogging librarian who gets asked to present at an Emerging Technology Pre-Conference and whose mom makes him computer-shaped birthday cakes.

• The public library system of a mid-sized Canadian city that is one of the best-funded libraries, per capita, in the country and which has a long history of innovation in a number of different areas.

In the Red Corner…

• Born 1973

• Weighing in at…more than he should.

• Reach: Worldwide via his blog and Facebook friends (but mostly librarians and library-types.)

In the Blue Corner…

• Born 1908

• Weighing in at225 staff members.

• Reach: Worldwide via web site, blogs and Facebook (but mostly the citizens of Regina.)

LET’S GET READY TO RUUUUMMMMBBBBBLLEE!!!

“Expected” LibraryServices

Web Site

• No longer has one, the one he had was crappy anyhow.

• Static HTML for the most part – labour-intensive but also most flexibility.

• “At the Library” as PDF • New “Virtual Services

Manager” position coming• Move to CMS?

0 1

Intranet

• Uses LogMeIn.com • Uses Sphider open-source PHP search engine

• Oodles of useful info• But no remote log-in so

no point for you!

1 1

Message Board

• None. • Staff regularly use free Boards2Go.com message board to buy & sell, provide recommendations

1 2

Traffic Analysis

• Internal Blog Stats & Flag Counter & Google Analytics

• Nextstat.com for web site stats and blogs have stats as well.

2 2

Additional Technology Related Services

Blogging

• One main blog since 2006 plus occasional contributions to others that are online and private (work, volunteer)

• Multiple blogs, both internal and external

• Frequently cited as “how to do it” by other libraries and observers

• Many staff have role in maintaining blogs.

2 3

Wikis

• Use Wikis as needed but not integrated into my blog

• Internal and external Wikis plus use of PBWiki on occasion

2 4

RSS

• On every post. • Only on content generated by blogs or wikis

3 4

Instant Messaging

• Have accounts on every service. Use none of them regularly

• Reference Services uses Meebo

3 5

Podcasts

• Have uploaded one audio clip of myself from an appearance on community radio, mainly because it was Freedom to Read Week and I kept saying “nutsack”

• Dunlop Art Gallery site (also maintained by RPL web coordinator) has podcasts as MP3`s and also on iTunes.

3 6

Specific External Services

• Mostly pics of my two-year old.

• Hosted local history “scanning party”

• Have albums for every branch as well as some other events and services.

3 7

• Mostly clips of my two-year old.

• Have account but only has two “test” videos on it, both from over a year ago.

4 7

• Dumping ground for pretty much everything I find online that I’ll only want to visit once.

• Prairie History Room has Delicious account for staff and patrons doing research.

4 8

• Updating just once a month or so gets me a point here?

• Yes, because RPL has no Twitter account (though our Deputy Director is a regular user though not about RPL-related issues.)

5 8

• 638 friends• Published first-ever

article in Feliciter about Facebook.

• 676 fans of our nine branches in total. (885 if you count Dunlop Art Gallery)

5 9

• “Does anybody use MySpace anymore?”

• “I don’t know, do they?”

5 9

• I have four presentations up (soon to be five?) which have thousands of views

• I set-up RPL’s Slideshare account but got questioned by a manager as to why I would use it instead of the Intranet

6 9

• I use for my online resume and to upload promotional posters for events.

• No account.

7 9

Mash-Ups

• I got a takedown notice from Universal Music for using a Loretta Lynn song in a video photo montage I made.

• Prairie History Room has Google Maps mash-up to show service provider locations and local historical sites

8 9

Other Emerging Technologies

Gaming

• If you’d asked me this ten years ago, I’d have won…now, my son is my home entertainment system.

• Have Wii for use in branches but with very few games

• No video games for loan in any format

8 10

Mobile Services

• My wife and I only have a cell phone in case our car breaks down.

• We have a mobile version of our web site with links to core services (OPAC, Hours, Film Theatre)

• Our managers love their Blackberries! 8 11

Downloadable Books

• I don’t own an iPod and my Sony MP3 player won’t work with my new MacBook

• Launching Overdrive at the start of July.

8 12

Wireless

• I have it at home and it’s secured – though I sometimes debate whether I should open it up completely.

• We have wireless in all our branches with no log-in required, users just need to agree to a TOS page

8 13

Participating In the Conversation

• I use Google News Alerts, blog comments and trackbacks, NetVibes, referrer stats to monitor what’s being said about me/my blog/my areas of interest.

• At least one librarian at RPL uses Google News Alerts and Google Blog Search among other methods to monitor what’s being said about RPL.

9 13

New PAC’s

• I just bought my first MacBook Pro a few months ago so, computer cake be damned, I’m finally cool!

• Change in focus to roll out latest, newest computers to patrons then staff instead of reverse.

• New PAC’s have graphics software, Chrome, various games AND a Bit Torrent client (not Azeureus but that`s what I prefer so I`ll like to it!)

• Talk of loaner laptops in newest branch.

9 14

Innovation

• Not at the library but I just helped a political candidate launch Canada’s first “money bomb” fundraiser.

• RPL has a history of innovation and continues to be cited for our use of technology on blogs, by students, and in books.

10 14

Some Other Tech Related Stuff At RPL

• SILS (Single Integrated Library System) for entire province. Innovative Interfaces instead of Evergreen.

• Have LibX and custom RPL Search Bar available for download

• One embedded video

• Job postings as a blog

Final Thoughts…• “Emerging Technology” runs the whole gambit in public

libraries. For some, having a web site with a guestbook is still cutting edge.

• Bureaucracy is the enemy. For example, a library that`s similar to RPL in size and funding might battle just to get a single blog approved (with all kinds of restrictions requested – moderated comments, formal policies approved and posted, language restrictions.)

• Often times, the innovation is based on a “better to ask forgiveness than permission” model coming from tech-savvy staff.

• With that said, having sympathetic managers makes a huge difference.

Final Thoughts…

• “Meet your patrons where they are” is a popular maxim in libraries which is why emerging technologies are so important. If we don`t do this, we`re increasingly missing a huge swath of people.

• Much emerging technology is antithetical to traditional organizational practice so it’s a major adjustment. (Openness, empower staff, generational shift)

• What Would Google Do? by Jeff Jarvis

Any Questions?