BloggingThe Visible Conversation

Presented by Gordon McLean

Why blog?

Hurdling the barriers

How to get started

Why Blog?

Image © 2009 We Are A Good Company LLC

Interact with youraudience

Gain some visibility

Be part of the conversation

It’s about the content

People who blog tend to be monitoring areas of interest, the more people you find the longer the tail of information that can be gleaned from the wisdom of the crowd.

Hurdling thebarriers

Access to your

audience£

Scary conversations

GettingStarted

Stop and Think

Who?What?When?Where?Why?How?

DON’TDon’t use business/marketing speakDon’t try and control the conversation

DOHave a blogging policyComment on other blogs

Dylan wasWRONG

Times haveCHANGED

“Instead of concentrating on single sourcing methods or the tools of the trade, think about documentation and user assistance as a multiple–channel communication device, perhaps with the help of some social technology applications.”

Join the conversation