Blogging
20
Blogging The Visible Conversation Presented by Gordon McLean
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This eSeminar builds on the article I wrote for an Adobe supplement for the ISTC (available from my website).
Transcript of Blogging
BloggingThe Visible Conversation
Presented by Gordon McLean
Why blog?
Hurdling the barriers
How to get started
Why Blog?
Image © 2009 We Are A Good Company LLC
Interact with youraudience
Gain some visibility
Be part of the conversation
It’s about the content
People who blog tend to be monitoring areas of interest, the more people you find the longer the tail of information that can be gleaned from the wisdom of the crowd.
Hurdling thebarriers
Access to your
audience£
Scary conversations
GettingStarted
Stop and Think
Who?What?When?Where?Why?How?
DON’TDon’t use business/marketing speakDon’t try and control the conversation
DOHave a blogging policyComment on other blogs
Dylan wasWRONG
Times haveCHANGED
“Instead of concentrating on single sourcing methods or the tools of the trade, think about documentation and user assistance as a multiple–channel communication device, perhaps with the help of some social technology applications.”
Join the conversation
