Pesta Blogger 2009:SURVEY RESULTS

Total respondents 1471

DEMOGRAPHICS

blogsocial mediaadvertorial entry

Knowing onliners behavior

1005 male 443 fem

ale

23No answer

Junior highschool: 38 respondentsJunior highschool: 38 respondents

Highschool: 388 respondents

Highschool: 388 respondents

Diploma:

147 respondentsDiploma:

147 respondents

Masters’ Degree: 116 respondents

Masters’ Degree: 116 respondentsPhD: 6 respondentsPhD: 6 respondents

N/A: 27 respondentsN/A: 27 respondents

Bachelor Degree: 749 respondentsBachelor Degree: 749 respondents

Jabodetabek

974 respondents

88%

Jabodetabek

974 respondents

88%Bandung

126 respondents

11%

Bandung

126 respondents

11%

Yogyakarta

4 respondents0%

Yogyakarta

4 respondents0%

Sidoarjo

5 respondents1%

Sidoarjo

5 respondents1%

Jakarta647 respondents

58%

Jakarta647 respondents

58%

Bekasi 96 respondents

9%

Bekasi 96 respondents

9%

Bogor70 respondents

6%

Bogor70 respondents

6%

Tangerang82 respondents

8%

Tangerang82 respondents

8%

Depok79 respondents

7%

Depok79 respondents

7%

89%I have a blog

11%I don’t have a blog

N/A > 6 months 6 months – 1 year

1 – 2 year(s)

More than 2 years

6% 12% 18% 25% 39%

YES!YES!

… (no answer)

… (no answer)

NO…NO…

1,430 people

21 people20 people

YES!YES!

… (no answer)

… (no answer)

NO…NO…

1,084 people

301 people

86 people

YES!YES!

… (no answer)

… (no answer)

NO…NO…

717 people

573 people

181 people

YES!YES!

… (no answer)

… (no answer)

NO…NO…

1,086 people

290 people

95 people

YES!YES!

YES!YES!

YES!YES!

YES!YES!

NO…NO…

NO…NO…

NO…NO…

NO…NO…

194194

545545

358358

248248

126126

10321032

308308

31313232

6868

Everyday Every week Every month Less than once a month N/A

Communication channels being used most often

Instant Messenger

Social Networking Sites

E-mail

Blog

Microblog

1.2.3.4.5.

Most-trusted source of information

Search Engine

News Portal

Friends

Microblog

1.2.3.4.5.

Blog

Reasonsto blog

Sharing knowledge448 respondents

Voicing personal opinion

364 respondents

Love to write359 respondents

Promoting brand/product/activities

56 respondents

Because my friends are blogging

44 respondents

others94 respondents

?N/A

106 respondents

conclusion

VERSUS

Web 2.0 = Social networking

SHARING

“If it’s not in Google or [respectable] news portal, it’s nothing.”

MicroblogsMicroblogs Social networking websites

Social networking websites

Company blogs, websites

Company blogs, websites

Day-to-day communication, providing updated information

with time constraints, spreading information, create buzz, trigger

awareness

Your home, featuring your company’s product/services, in-depth information about your programs/activities, contacts,

press releases

Organizing event, develop community

Would you blog to promotea brand/company?

yes no1203 respondents1203 respondents 219 respondents219 respondents

“That’s not my objective when I started blogging”“Depends on the cause. I might want to blog for a social organization or NGOs”“Too lazy to do so” “Blog is for my personal diary”“Bias”“I’m not confident in doing that““I don’t think my blog is that good”“I don’t know how things work in professional world / in a company”“I don’t want to be tied up to a certain rules and conditions”“My writing is not good enough”“I’m afraid that I might write something wrong”“I feel that it restrains my freedom”

“If they’d like to sponsor, that’s okay. Advertorial is fine”“I just want to write the topics that I like/certain issues”“If we’re sharing the same values, why not?”

What’s been happening since

Q&A

THANK YOU!