Blogger Survey
48
Pesta Blogger 2009: SURVEY RESULTS
-
Upload
ndoro-kakung -
Category
Technology
-
view
2.430 -
download
0
description
Results on latest blogger survey by Pesta Blogger 2009
Transcript of Blogger Survey
Pesta Blogger 2009:SURVEY RESULTS
Total respondents 1471
DEMOGRAPHICS
blogsocial mediaadvertorial entry
Knowing onliners behavior
1005 male 443 fem
ale
23No answer
Junior highschool: 38 respondentsJunior highschool: 38 respondents
Highschool: 388 respondents
Highschool: 388 respondents
Diploma:
147 respondentsDiploma:
147 respondents
Masters’ Degree: 116 respondents
Masters’ Degree: 116 respondentsPhD: 6 respondentsPhD: 6 respondents
N/A: 27 respondentsN/A: 27 respondents
Bachelor Degree: 749 respondentsBachelor Degree: 749 respondents
Jabodetabek
974 respondents
88%
Jabodetabek
974 respondents
88%Bandung
126 respondents
11%
Bandung
126 respondents
11%
Yogyakarta
4 respondents0%
Yogyakarta
4 respondents0%
Sidoarjo
5 respondents1%
Sidoarjo
5 respondents1%
Jakarta647 respondents
58%
Jakarta647 respondents
58%
Bekasi 96 respondents
9%
Bekasi 96 respondents
9%
Bogor70 respondents
6%
Bogor70 respondents
6%
Tangerang82 respondents
8%
Tangerang82 respondents
8%
Depok79 respondents
7%
Depok79 respondents
7%
89%I have a blog
11%I don’t have a blog
N/A > 6 months 6 months – 1 year
1 – 2 year(s)
More than 2 years
6% 12% 18% 25% 39%
YES!YES!
… (no answer)
… (no answer)
NO…NO…
1,430 people
21 people20 people
YES!YES!
… (no answer)
… (no answer)
NO…NO…
1,084 people
301 people
86 people
YES!YES!
… (no answer)
… (no answer)
NO…NO…
717 people
573 people
181 people
YES!YES!
… (no answer)
… (no answer)
NO…NO…
1,086 people
290 people
95 people
YES!YES!
YES!YES!
YES!YES!
YES!YES!
NO…NO…
NO…NO…
NO…NO…
NO…NO…
194194
545545
358358
248248
126126
10321032
308308
31313232
6868
Everyday Every week Every month Less than once a month N/A
Communication channels being used most often
Instant Messenger
Social Networking Sites
Blog
Microblog
1.2.3.4.5.
Most-trusted source of information
Search Engine
News Portal
Friends
Microblog
1.2.3.4.5.
Blog
Reasonsto blog
Sharing knowledge448 respondents
Voicing personal opinion
364 respondents
Love to write359 respondents
Promoting brand/product/activities
56 respondents
Because my friends are blogging
44 respondents
others94 respondents
?N/A
106 respondents
conclusion
VERSUS
Web 2.0 = Social networking
SHARING
“If it’s not in Google or [respectable] news portal, it’s nothing.”
MicroblogsMicroblogs Social networking websites
Social networking websites
Company blogs, websites
Company blogs, websites
Day-to-day communication, providing updated information
with time constraints, spreading information, create buzz, trigger
awareness
Your home, featuring your company’s product/services, in-depth information about your programs/activities, contacts,
press releases
Organizing event, develop community
Would you blog to promotea brand/company?
yes no1203 respondents1203 respondents 219 respondents219 respondents
“That’s not my objective when I started blogging”“Depends on the cause. I might want to blog for a social organization or NGOs”“Too lazy to do so” “Blog is for my personal diary”“Bias”“I’m not confident in doing that““I don’t think my blog is that good”“I don’t know how things work in professional world / in a company”“I don’t want to be tied up to a certain rules and conditions”“My writing is not good enough”“I’m afraid that I might write something wrong”“I feel that it restrains my freedom”
“If they’d like to sponsor, that’s okay. Advertorial is fine”“I just want to write the topics that I like/certain issues”“If we’re sharing the same values, why not?”
What’s been happening since
Q&A
THANK YOU!
