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Closing the Big Data Decision Gap

Alteryx andthe Economist Intelligence Unit

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Today’s Speakers on Big Data Decisions

Michael Singer, Sr. Editor, Economist Intelligence Unit

Michael Singer is a Senior Editor at the Economist Intelligence Unit. Prior to joining the EIU, Michael managed online news operations for InformationWeek and has served as an editor and writer in San Francisco for ABC-7 News, FOX, and CNET’s News.com.

Rick Schultz, SVP Marketing, Alteryx

Rick Schultz is Senior VP of Marketing at Alteryx, overseeing all of Alteryx’s marketing. He has 17+ years experience leading enterprise software marketing teams; he most recently led product marketing for Oracle's $6.5 billion Technology Software business.

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Today’s Agenda

Humanizing Big Data

Economist Intelligence Unit: Democratisation of Big Data Decisions

Closing the Big Data Decision Gap with Alteryx Strategic Analytics

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The Buzz Around Big Data Continues…

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…And For Good Reason:New Sources of Relevant Information

Social Media

ClickStreams/ Ecommerce,

Log Files

Device Generated Data Cloud Applications

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…And For Good Reason:New Sources of Relevant Information

Social Media

ClickStreams/ Ecommerce,

Log Files

Device Generated Data Cloud Applications

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Decision Makers Still Cannot Make Right Decisions Due to Data & Analysis Issues

Un-Structured Content

Cloud Data

“I just want to understand what we should be doing….”

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Focus Has Been on Wrong Issues: Attributes vs. Value

Volume Velocity

Variety

Value?$

BusinessIT / Data Group

Democratisation of big data decisions An Economist Intelligence Unit research programme sponsored by AlteryxAugust 30, 2012

Democratisation of big data decisions

Democratisation of big data decisions

Democratisation of big data decisions

WesternEurope

25%

Asia-Pacific

27%

Middle East and Africa

6%

North America

34%

Latin America

5%

EasternEurope

4%

Democratisation of big data decisions

27%

14%12%

Companies need more data insight

77% agree more employees with big data insight = informed decisions

74% say more data shared = more effective decisions

Companies need more data insight

Big data projects have escaped the C-level suite

Big data projects have escaped the C-level suite

Marketing

Strategy and business development

General management

Information and research

Finance

Sales

Operations and production

R&DRisk/Security

Big data familiarity has a long way to go

“Our biggest challenge is to get info in the hands of those who can use it to grow the business.”

“Having more data analysis capability and data representation will help each function in the company to develop. More employee access to the data [means] more opportunity to grow the business.”

Big data familiarity has a long way to go

Big data familiarity has a long way to go

Percent of respondents that feel they had enough internal and external big data to make their last major decision

Yes No

45%

55%

Big data analysis has room to grow

$500m or less

$500m to $1bn

$1bn to $5bn

$5bn to $10bn

$10bn or more

Big data analysis has room to grow

WesternEurope

57%Asia-

Pacific

63%

North America

43%

Company expected to invest more in expanding big data decision capabilities to more employees over the next 3 years.

Coming up: democratisation of big data decisions

Thank you Michael SingerEconomist Intelligence UnitMichaelSinger@eiu.com

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Closing the Big Data Gap with

Alteryx Strategic Analytics

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REPLACE PREVIOUS SLIDE WITH PEOPLE SLIDE??

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Data Analysts & Data Artisans Can Help Close the GapDelivering the Skills of the Data Scientist to the Data Analyst

Data Artisan

Capabilities of The Data Scientist that Drive Largest Data

Value Today

Data or Business Analyst

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Humanizing Big Data

Make Big Data access

easy

Integrate with the data

you have

Make it repeatable &

Iterative

Shift from Data Scientist to Data Artisan

Add the right context

Make predictive a data

analyst thing

Put it in the hands of

business people

Tell The Stories That Drive Better Business

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One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Rapid development of predictive

analytics with unique spatial understanding

Strategic Analytic applications in the hands

of business decision makers

Un-Structured Content

Cloud Data

Enrich

Packaged Market &

Customer Data

Analyze

Share

Enhance 3rd Party Tools

Full Spectrum of Enterprise

Data

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Building Analytic Applications to Answer Strategic Business Questions

Analytic Output

Create &

Share

Analytic Apps

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Humanizing Big Data: Single Platform to Deliver Big Data Insight & Foresight

Enhance Data & Add

context

Predictive Analytics

Access and Integrate Big Data

Itera

tive B

ig D

ata

An

aly

tics

R

eq

uir

em

en

ts

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Broad Adoption of Alteryx Strategic Analytics

Technology

Cable/Broadband

Consulting

RetailConsultin

gTelecom

Consulting

Media

Technology

FinancialConsultin

gAuto

Consulting

OtherModling & AnalyticsConsumer Products

DataMarketing

Service Providers

DataReal EstateModling & AnalyticsGovernme

nt

Modelg & AnalyticsRestaurant

s

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www.alteryx.com

For More Information or to Try Alteryx

@alteryx

Get the Alteryx Trial

www.alteryx.com/humanizing-big-data

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“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility

Inspire 2013: Seize the Power of Strategic Analytics

March 5-7, 2013

PhoenixSheraton Downtown Hotel

Learn More!www.alteryx.com/inspire

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Complete Economist IU Report coming in late September:

Democratisation of Big Data Decisions

Report will be available from Alteryx.com

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Key Terms

• Alteryx• The Economist• Big Data• Big Data Analytics• Big Data Analysis• Democratisation of Big

Data• Humanizing Big Data• Predictive Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data

• Rick Schultz, Alteryx• Michael Singer,

Economist• Economist Survey• Intelligence Unit• Business Analytics• Big Data Decisions• MongoDB• Hadoop• Experian• Tom/Tom