Beyond Your Niche - Presentation at TechPhx 2014

Post on 07-Jul-2015

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My presentation covered the surprise I felt when I discovered people in my podcast's audience who were beyond my target. It was a pleasant surprise but I had to have another look at my show and decide how to adapt my content to welcome the new audience members.

Transcript of Beyond Your Niche - Presentation at TechPhx 2014

Beyond Your Niche

Daniel Messer- The Cyberpunk Librarian

@bibrarian

cyberpunklibrarian.com/podcast

HI!Let me tell you a little bit about myself,

So you know where I’m coming from

And maybe where we’re going to.

My name is Dan and I’m a:

• Cyberpunk (Living life online)

• Historian (History of science)

• Librarian (Almost 20 years)

• Author (Two books, working on three and four)

• Musician (Ambient and new age instrumental)

• Speaker (I think that’s what I’m doing now?)

• Illustrator (Ripping off Patrick Nagel)

• Technologist (Platform agnostic, FOSS FTW)

• Blogger (Boy oh boy do I love WordPress)

• Instructor (Technologies, libraries, histories)

• Scientist (Planetary astronomy and exosolar systems)

• Podcaster (Cyberpunk Librarian and Hyperlinked History)

My name is Dan and I’m a:

• Cyberpunk (Living life online)

• Historian (History of science)

• Librarian (Almost 20 years)

• Author (Two books, working on three and four)

• Musician (Ambient and new age instrumental)

• Speaker (I think that’s what I’m doing now?)

• Illustrator (Ripping off Patrick Nagel)

• Technologist (Platform agnostic, FOSS FTW)

• Blogger (Boy oh boy do I love WordPress)

• Instructor (Technologies, libraries, histories)

• Scientist (Planetary astronomy and exosolar systems)

• Podcaster (Cyberpunk Librarian and Hyperlinked History)

Cyberpunk Librarian is a show about the changing nature of libraries and how technology can make life easier for librarians a

Yes, libraries really are changing…

Yes, libraries really are changing…

And technology can help!

Yes, libraries really are changing…

And technology can help!

But what about the budget?

FREE AND INEXPENSIVE

SOFTWARE AND TECHNOLOGY!

So the question is…

What’s my niche?

nd by the very definition a niche is a small place. But niches can be important and we all know this because we’re into new m

Technologically minded public librarians

Technologically minded public librarians

But we are not who you think we are!

Thing is… there is kinda this whole world out there.

Thing is… there is kinda this whole world out there.

Maybe there are others who like

libraries and technology too?

Okay, so before we go on,

I should probably tell you a little bit about

Space Music

Wait…. What?

You might think your audience is all…

But actually….

Just because you didn’t hit your target audience

that doesn’t mean you missed the bullseye.

Just because you didn’t hit your target audience

that doesn’t mean you missed the bullseye.

It could just be that the bullseye

was larger than you thought!

Daniel Messer

The Cyberpunk Librarian

cyberpunklibrarian.com/podcast

• cyberpunklibrarian@gmail.com

• @bibrarian

• google.com/+DanielMesser

Special thanks to:

Lauren Arnsman

Robin Bradford

Thomas Brevik

Kristi Chadwick

Carolyn Ciesla

Alex Cybulski

Christopher Erickson

Polly-Alida Farrington

Amy Gheradini

Stephanie Opstad

Holly Paxson

Pam Standhart

Coreen Wagner

Jessamyn West

Karrie Wicks

Pictures from:

BBC

Homestar Runner

Official GDC on Flickr

Pixabay

Samantha Marx (Smath) on Flickr

Wikimedia Commons

Daniel Messer