Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]

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Best Practices for Social Media

By John Foley, Jr.2011 TLMI Annual Meeting

John Foley, Jr.

Grow Socially, Inc – Support Services

Online Marketing/Social Media Plan, Manage, Execute and

Measure

interlinkONE – Software (SaaS)

Enterprise Marketing Management Software

Plan, build, manage, execute and measure all marketing activities

Happy Birthday 15 Years!

I love Mar(H)keting!

The Book

► Strategies, Plans, Case Studies and More…

► A guide to help you diversify your business and sell solutions.

► http://ilink.me/BookSite

Phone’s on! Twitter and more,

► Feel free to send questions, comments, feedback, good info, and more!

► /johnfoleyjr

@JohnFoleyJr

SOCIAL MEDIA’S IMPACT

QUALMAN - SOCIALNOMICS

Social Media Statistics

► 800 Million Users on Facebook

NOTE: As of September 2011

► 300 Million Users on Twitter

Social Media Statistics (cont.)

► 36+ Hours of Video Uploaded every minute (#2 search engine)

► 50 million users on Google+ in 3 months

Facebook Growth: 2010-2011

Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html

BEST PRACTICES FOR SUCCESS

The First Step is…

► Start with a Plan► Address Goals► Make a Schedule► Know What You

Want to Do

The 8-Step Strategy Step 1: Describe the Business

Step 2: Business Goal

Step 3: Where Is the Audience Cyclically?

Step 4: How Does the Audience Use Social Media?

Step 5: The One Thing/Keywords

Step 6: How Will You Humanize the Brand

Step 7: Content Resource and Distribution Strategy

Step 8: How Will You Measure Success?

Strategy Before Tactics!

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in CRM

Mail -Monthly Newsletter

Phone Calls

Marketing Calendar

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Join in on event’s hashtag

Share speaking presentation on

Friend new contacts on

Share event article on

Announce booth # with video post

Follow-Up with Post & Post Pictures

Marketing Calendar

Create Marketing Campaigns

Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase

campaign effectiveness.

Effective Online – Inbound Marketing

► Online/Social Media Marketing Plan► Website is the Hub: interactive and engaging?► Search Engine Optimization

Online Marketing Plan

Optimize / Social FriendlyeNewsletter Sign-Ups

White PapersOffersEmailsPollsBlogs

Landing Pages

Get Noticed

Engageand

Nurture

Inquiries

Engageand

Nurture

Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share

Social Media Blogging Analytics Content Mgmt SEO

Start with MKTG Plan

Product?Service?Asset?

Qualified and Budgeted

Buyers

HOW TO GET MORE OUT OF EACH CHANNEL

Getting More out of Twitter

Use it to engage others (marketers, customers, partners) in conversations

Use Search.Twitter.com to hear what people are saying

Learn about Prospects on Twitter

Distribute Key Information

Getting More out of Facebook

► Pay attention to News Feed Optimization► Post pictures, videos,

Questions, etc.

► Promote your page via print, email, & web!

Create a Company Page

► Logo► Name► Content

Create a Personal Page

► Share personal & professional information

Getting More out of YouTube

Capitalize on SEO/link-building opportunities:

Link to your website in Video Description!

Use Keywords

Create Your Own Channel

Getting More out of LinkedIn

► Do more than just make connections… participate!

► Engage in Groups

► Fill out your profile

Complete Your LinkedIn Profile

Upload your

photo! Add Company’s Website &

BlogAdd Twitter Name

Personalized URL

Get Involved in Groups

► Find groups for your industry… and those that your customers belong to!

► Actively participate and engage

► Share relevant information that will help to build your network

Getting More/Started with Google+

Google+ Highlights

► Speak longer than 140 characters

► Engagement there is high!

► Tightly Integrated with other Google apps:

Google+ Highlights: Circles

Fundamentals for all Networks

1. Build your network

2. Engage with the network you have built

3. Be relevant

4. Be consistent

5. Track and analyze

The Question Is…

Can Social Media Benefit You?

Flexcon

► John Bennett

Hands-On Strategic Plan

► In this hands-on exercise, we will create a strategic plan for a Converter/Supplier.

Hands-On Twitter

► In this hands-on exercise, we will either create a Twitter account with someone in the audience or we will show them how to search for prospects…. or both!

Hands-On YouTube

► In this hands-on exercise, we will create a quick promotional video with a volunteer from the audience and walk through best practices for uploading it to YouTube.

Hands-On LinkedIn

► We will call upon an audience volunteer to demonstrate their best use of LinkedIn.

Facebook

► Discuss Like’s and Facebook Tabs

ANY QUESTIONS? STORIES? COMMENTS?

Wrap Up

► Start with a Plan► Create a Online

Marketing Strategy► Incorporate Your

Social Media, SEO and Website

► Measure the Results!

Contact Me

iFlyMobi.com

QR Code

Free Social Media White Paper

Get it for free at: http://ilnk.me/10Tips

THANK YOU!

Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]

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