Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]
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Transcript of Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.1
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Best Practices for Social Media
By John Foley, Jr.2011 TLMI Annual Meeting
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr.
Grow Socially, Inc – Support Services
Online Marketing/Social Media Plan, Manage, Execute and
Measure
interlinkONE – Software (SaaS)
Enterprise Marketing Management Software
Plan, build, manage, execute and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)keting!
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
The Book
► Strategies, Plans, Case Studies and More…
► A guide to help you diversify your business and sell solutions.
► http://ilink.me/BookSite
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Phone’s on! Twitter and more,
► Feel free to send questions, comments, feedback, good info, and more!
► /johnfoleyjr
@JohnFoleyJr
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
SOCIAL MEDIA’S IMPACT
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
QUALMAN - SOCIALNOMICS
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media Statistics
► 800 Million Users on Facebook
NOTE: As of September 2011
► 300 Million Users on Twitter
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media Statistics (cont.)
► 36+ Hours of Video Uploaded every minute (#2 search engine)
► 50 million users on Google+ in 3 months
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Facebook Growth: 2010-2011
Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
BEST PRACTICES FOR SUCCESS
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
The First Step is…
► Start with a Plan► Address Goals► Make a Schedule► Know What You
Want to Do
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
The 8-Step Strategy Step 1: Describe the Business
Step 2: Business Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing/Keywords
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
Strategy Before Tactics!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in CRM
Mail -Monthly Newsletter
Phone Calls
Marketing Calendar
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
Create Post, Link back to website
Announce on &
Comment on event’s page
Connect with Keynote Speakers on
Join in on event’s hashtag
Share speaking presentation on
Friend new contacts on
Share event article on
Share event article on
Announce booth # with video post
Follow-Up with Post & Post Pictures
Marketing Calendar
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create Marketing Campaigns
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase
campaign effectiveness.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Effective Online – Inbound Marketing
► Online/Social Media Marketing Plan► Website is the Hub: interactive and engaging?► Search Engine Optimization
Online Marketing Plan
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
HOW TO GET MORE OUT OF EACH CHANNEL
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Getting More out of Twitter
Use it to engage others (marketers, customers, partners) in conversations
Use Search.Twitter.com to hear what people are saying
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Learn about Prospects on Twitter
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Distribute Key Information
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Getting More out of Facebook
► Pay attention to News Feed Optimization► Post pictures, videos,
Questions, etc.
► Promote your page via print, email, & web!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create a Company Page
► Logo► Name► Content
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create a Personal Page
► Share personal & professional information
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Getting More out of YouTube
Capitalize on SEO/link-building opportunities:
Link to your website in Video Description!
Use Keywords
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create Your Own Channel
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Getting More out of LinkedIn
► Do more than just make connections… participate!
► Engage in Groups
► Fill out your profile
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Complete Your LinkedIn Profile
Upload your
photo! Add Company’s Website &
BlogAdd Twitter Name
Personalized URL
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Get Involved in Groups
► Find groups for your industry… and those that your customers belong to!
► Actively participate and engage
► Share relevant information that will help to build your network
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Getting More/Started with Google+
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Google+ Highlights
► Speak longer than 140 characters
► Engagement there is high!
► Tightly Integrated with other Google apps:
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Google+ Highlights: Circles
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Fundamentals for all Networks
1. Build your network
2. Engage with the network you have built
3. Be relevant
4. Be consistent
5. Track and analyze
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
The Question Is…
Can Social Media Benefit You?
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Flexcon
► John Bennett
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Hands-On Strategic Plan
► In this hands-on exercise, we will create a strategic plan for a Converter/Supplier.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Hands-On Twitter
► In this hands-on exercise, we will either create a Twitter account with someone in the audience or we will show them how to search for prospects…. or both!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Hands-On YouTube
► In this hands-on exercise, we will create a quick promotional video with a volunteer from the audience and walk through best practices for uploading it to YouTube.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Hands-On LinkedIn
► We will call upon an audience volunteer to demonstrate their best use of LinkedIn.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Discuss Like’s and Facebook Tabs
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
ANY QUESTIONS? STORIES? COMMENTS?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Wrap Up
► Start with a Plan► Create a Online
Marketing Strategy► Incorporate Your
Social Media, SEO and Website
► Measure the Results!
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Contact Me
iFlyMobi.com
QR Code
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Free Social Media White Paper
Get it for free at: http://ilnk.me/10Tips
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