Mobile Advertising Market Challenges Today

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1.  Most mobile ads are not mobile optimized 2.  Poor consumer experience

3.  Accidental clicks

4.  Forced out of app

As a result of this challenges.

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1.  Ridiculously low consumer engagement. 2.  No emotional attraction / engagement.

3.  Low value delivered to advertisers.

Imagine if mobile advertising was as engaging as mobile content?

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Introducing Hyper-Rich Media Mobile Ad Units from Beintoo & InGame Reward Unit

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An engagement-first strategy.

InGame Rewards Target capabilities: •  Age •  Gender •  SDK integration feels just like the game itself •  CTR – 4-7% on average

h*p://www.youtube.com/watch?v=OqZtVlflv2I  

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GAMEDROP Users interact with the ad unit, achieving goals, without ever leaving the app they were initially using Target capabilities per rate card attached: (more specific targeting will become much more expensive •  Age •  Gender •  13.4 Min of engagement •  4% CTR •  The worlds first playable ad unit

http://www.youtube.com/watch?v=ELIV2jY_SHU&feature=youtu.be  

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NAVME Challenge users to reach a specific place to unlock a reward. Nav.Me increases not only user store location awareness but also in-store activity. •  Location aware ad unit •  Gamified mission from mobile to in-store •  Average order of $70 for leading retail / department stores

h*p://www.youtube.com/watch?v=5H4-­‐rE9PmJU  

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THANK YOU leogiel@beintoo.com

Skype: leogiel

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