Post on 18-May-2015
description
Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
Jill Hurst-Wahl
http://tinyurl.com/tacny2010Sept. 14, 2010
1876 – Successful bidirectional transmission (telephone)
<1912 – U.S. first radio station
1928 – U.S. first TV station
1945 – Citizen band (CB) radio
1992 – AOL international email gateway
1992 – Short message service (txt msg)
1998 – Google
2003 – LinkedIn
2003 – MySpace
2004 – Facebook
2006 – Twitter
2009 – FourSquare
Shifting to methods that can be carried in our pockets.
“According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at least 50 text messages a day.”
– Post-Standard
• 1-to-1
• 1-to-many (broadcast)
• 2-way conversations with colleagues, customers, and those who might become customers
Tools Used by Cisco Study Participants
• Social networking (e.g., Facebook)• Micro-blogging (e.g., Twitter)• Blog• Collaboration portal• Wiki• IM• Video on demand• Virtual world• Teleconferencing
Cisco 2010
Usage by Fortune Global 100
Twitter 65%
Facebook54%
YouTube 50%
RSS 33%
Flowtown, 3/7/10
Why Use Social Media?
• Collecting information (listening)• Engaging the community• Driving web traffic • Win over influencers• Allowing your authentic self to be known
Sphere of Influence
3 Tools People Want
Steve Tylock
Jill Hurst-Wahl
LinkedIn Groups
• 98 comments…and more coming!
7 Tips for Social Media Success (Cisco)
• Control alienates; conversation activates.• Consistent usage equals consistent
experience.• Technology is the backbone.• Authenticity prevails.• Relevant, concise content remains
imperative.• Sustainable strategies reap rewards.• Survival still traces back to adaption.