BEING DIGITAL

Ambition

• To ensure that everyone can share in the benefits of a Digital Britain

• Universal Broadband service

Case Studies

• Young people and family • Education • Health care delivery• Small business • Bigger business• Families and Older people

Benefits

• Social Mobility

• Financial savings

• Educational attainment

Benefits

• Improved salary prospects

• Democratic engagement

• Increase satisfaction with public services

Benefits

• Broadband as essential for democratic life

• Highly skilled workforce

Digital Exclusion

• Self-exclusion

• Fighting exclusion by putting internet access in libraries, schools, cultural and leisure centers, community centers

Affordability

• The lowest communication bills in EU

• Home access programme

• UK online centers - classes and guidance

Affordability

• Personal computers for individuals - unsure how to recycle old computers

• Milton Keynes and Microsoft http://www.connectmk.com/

Ambition

• To ensure that everyone can share in the benefits of a Digital Britain

Connect

Capability

• Skill, motivation and confidence

• New school curriculum with ICT

• Basic digital life skills

• User with disabilities

Capability

• Underpins the strategy for digital media literacy

• Citizen and community empowerment

• Effective public services

• Intelligence and focus

Capability

• The efforts are fragmented and lack a higher strategic vision

• Media Literacy term should change to Digital Participation

Availability

• Getting Britain online programme

• Digital UK program (TV) they used a simple strategy that consumers could understand to change to digital

Strategies

• Consortium of stakeholders, led by Ofcom to drive digital participation

• A communications campaign to convince people to get on-line

Strategies

• Targeted Outreach to engage those who need more support

• Digital Switchover of Public services

Strategies

• BBC and Channel 4 part as public TV stations in the development of the interest by the internet.

In the Nations

• Wales: strategies for school to use ICT in the normal curriculum

• Scotland: published a paper on the opportunities for teaching media literacy

• Northern Ireland: program to provide high skilled ICT workforce till 2011

Case Study

• Adam Cunnington is a 21 year old guy graduating in business and uses only a laptop and a iphone.

• He access all the class material from everywhere and also use Facebook to interact with classmates.

If you want the slides send an e-mail to

dore@kmd.keio.ac.jp