#atlassian

JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE

Being a disrupter in a disrupterInfluencing without authority

Influencing without authority

B U S I N E S S I M PA C T

T H E P R O B L E M

Landing your idea

S O L U T I O N

What is the problem?

Voice of the customer

• user feedback

Voice of the customer

• user feedback• metrics

Voice of the customer

• user feedback• metrics• competitor evaluation

Voice of the customer

B U S I N E S S I M PA C T

T H E P R O B L E M

Landing your idea

S O L U T I O N

What is the business impact?

Tangible

• revenue

Tangible

• revenue• leads

Tangible

• revenue• leads• bookings

Tangible

Metrics

• net promoter score

Metrics

• net promoter score• monthly average users

Metrics

• net promoter score• monthly average users• support contact rate

Metrics

B U S I N E S S I M PA C T

S O L U T I O N

T H E P R O B L E M

Landing your idea

What is the solution?

T H E P R O B L E M

B U S I N E S S I M PA C T

Landing your idea

S O L U T I O N

FA N TA S T I C F I V E

Champagne disruption

#1 establish your credibility

#2 define success

#3 who is doing this and when?

#4 synchronize objectives

#5 this takes time

T H E P R O B L E M

B U S I N E S S I M PA C T

Landing your idea

S O L U T I O N

Champagne disruption

E S TA B L I S H C R E D I B I L I T Y

D E F I N E S U C C E S S

W H O I S D O I N G I T A N D W H E N

S Y N C H R O N I S E O B J E C T I V E S

T H I S TA K E S T I M E

JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE

Thank you!