Being a Disrupter in a Disrupter - Jonathon Creeaune
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#atlassian
description
In a fast-moving organization, it can be challenging to introduce new product ideas that may disrupt the current flow of development. In this talk we’ll provide insight into what succeeded and what failed in gaining traction for new ideas which ultimately landed on Atlassian product roadmaps.
Transcript of Being a Disrupter in a Disrupter - Jonathon Creeaune
#atlassian
JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
Being a disrupter in a disrupterInfluencing without authority
Influencing without authority
B U S I N E S S I M PA C T
T H E P R O B L E M
Landing your idea
S O L U T I O N
What is the problem?
Voice of the customer
• user feedback
Voice of the customer
• user feedback• metrics
Voice of the customer
• user feedback• metrics• competitor evaluation
Voice of the customer
B U S I N E S S I M PA C T
T H E P R O B L E M
Landing your idea
S O L U T I O N
What is the business impact?
Tangible
• revenue
Tangible
• revenue• leads
Tangible
• revenue• leads• bookings
Tangible
Metrics
• net promoter score
Metrics
• net promoter score• monthly average users
Metrics
• net promoter score• monthly average users• support contact rate
Metrics
B U S I N E S S I M PA C T
S O L U T I O N
T H E P R O B L E M
Landing your idea
What is the solution?
T H E P R O B L E M
B U S I N E S S I M PA C T
Landing your idea
S O L U T I O N
FA N TA S T I C F I V E
Champagne disruption
#1 establish your credibility
#2 define success
#3 who is doing this and when?
#4 synchronize objectives
#5 this takes time
T H E P R O B L E M
B U S I N E S S I M PA C T
Landing your idea
S O L U T I O N
Champagne disruption
E S TA B L I S H C R E D I B I L I T Y
D E F I N E S U C C E S S
W H O I S D O I N G I T A N D W H E N
S Y N C H R O N I S E O B J E C T I V E S
T H I S TA K E S T I M E
JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
Thank you!
