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Becoming a Measurement Ninja
Louisville Digital Association 2015 Digital Summit
Christopher S. Penn@cspenn
@shiftcomm
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Go to:MarketingBlueBelt.com
Use discount code:
ldasummit2015
For 100% off!
Ends October 15, 2015
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1 Tweet = 4,498 characters of data
32x the tweet!
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Credit: AdWeek and TechSpartan
5 Seasons of Game of Thrones
=50 hours of video
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Source: Zignal Labs
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Source: Will Scullin
on Flickr
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Measurement
Analysis
Insight
StrategyTactics
Execution
Review
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Sele
ctio
n: C
hose
n Quality: Clean
Format: Compatible
Good Data
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Sele
ctio
n: C
hose
n Quality: Clean
Format: Compatible
Good Data
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Bad data is worse than no data
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Sele
ctio
n: C
hose
n Quality: Clean
Format: Compatible
Good Data
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Source: Will Scullin
on Flickr
3 basic tools of analysis: visualization, derivatives, and moving averages.
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3 basic tools of analysis: visualization, derivatives, and moving averages.
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Analysis is about understanding
CHANGE
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3 basic tools of analysis: visualization, derivatives, and moving averages.
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Always be ready to answer, “What are you going to do about it?” to any analysis you present.
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3 basic tools of insights: reverse engineering, journaling, and induction.
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3 basic tools of insights: reverse engineering, journaling, and induction.
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3 basic tools of insights: reverse engineering, journaling, and induction.
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Sometimes WHY is external!
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f(Goals x Methods)lim(env e)
(time t)
Strategy =
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Our greatest limiting resource is time
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Source:Tim Saxton
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Source:Alex Medvick
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Our greatest limiting resource is time
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Source:Jared Corin
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Measurement
Analysis
Insight
StrategyTactics
Execution
Review
Page 78
Go to:MarketingBlueBelt.com
Use discount code:
ldasummit2015
For 100% off!
Ends October 15, 2015
Page 79
https://gumroad.com/l/marketingbluebelt https://gumroad.com/l/2016marketingplan
https://gumroad.com/l/howtomeasurepr
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