Becoming a measurement ninja
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Becoming a Measurement Ninja Louisville Digital Association 2015 Digital Summit Christopher S. Penn @cspenn @shiftcomm
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Transcript of Becoming a measurement ninja
Becoming a Measurement Ninja
Louisville Digital Association 2015 Digital Summit
Christopher S. Penn@cspenn
@shiftcomm
Go to:MarketingBlueBelt.com
Use discount code:
ldasummit2015
For 100% off!
Ends October 15, 2015
The Problem
1 Tweet = 4,498 characters of data
32x the tweet!
Credit: AdWeek and TechSpartan
5 Seasons of Game of Thrones
=50 hours of video
Source: Zignal Labs
Source: Domo
Source: Will Scullin
on Flickr
ANY DATA
Framework
Measurement
Analysis
Insight
StrategyTactics
Execution
Review
Measurement
Sele
ctio
n: C
hose
n Quality: Clean
Format: Compatible
Good Data
KPI
Sele
ctio
n: C
hose
n Quality: Clean
Format: Compatible
Good Data
Bad data is worse than no data
Sele
ctio
n: C
hose
n Quality: Clean
Format: Compatible
Good Data
Analysis
What?
Source: Will Scullin
on Flickr
3 basic tools of analysis: visualization, derivatives, and moving averages.
3 basic tools of analysis: visualization, derivatives, and moving averages.
Analysis is about understanding
CHANGE
3 basic tools of analysis: visualization, derivatives, and moving averages.
Insight
Why?
Always be ready to answer, “What are you going to do about it?” to any analysis you present.
3 basic tools of insights: reverse engineering, journaling, and induction.
3 basic tools of insights: reverse engineering, journaling, and induction.
3 basic tools of insights: reverse engineering, journaling, and induction.
Sometimes WHY is external!
Strategy
WhatNext?
f(Goals x Methods)lim(env e)
(time t)
Strategy =
Our greatest limiting resource is time
Tactics
Source:Tim Saxton
Execution
Source:Alex Medvick
Our greatest limiting resource is time
Review
Source:Jared Corin
Review
Measurement
Analysis
Insight
StrategyTactics
Execution
Review
Go to:MarketingBlueBelt.com
Use discount code:
ldasummit2015
For 100% off!
Ends October 15, 2015
https://gumroad.com/l/marketingbluebelt https://gumroad.com/l/2016marketingplan
https://gumroad.com/l/howtomeasurepr
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