Become your own client and learn your craft for real!

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I believe in always finding ways to do something you love. After working as a professional Interaction Designer for many years (freelance and in large agencies in New York and Montréal) the transition to starting and running my own business provided me with lots of valuable insights into things that previously annoyed me about clients. Designing a product, designing a brand, an e-commerce experience, packaging, designing customer support, shipping the products, shooting campaigns are all the new hats I am wearing and some for the first time. Each new perspective gained by being part of each stage of the big cycle of production made me a better designer on parallel projects and helped me understand better both the client, and the business goals. As an experienced designer I thought it was a simple design challenge to create my online store; turns out that when it's your own baby you care more and in a different ways, leading me to learn some fundamental things about my craft. real-life can be counter intuitive: breaking pre-conceived interaction design rules is good risk is humbling: critics and feedback make your product better who cares about your ego? the user experience designer is not designing the user's experience

Transcript of Become your own client and learn your craft for real!

Become your own client and learn your craft for real!TENTH ITERATI MONTRÉAL

Thursday, September 27, 2012

I recently started a side-business company.

Thursday, September 27, 2012

After Sila Grey was born. I felt the need to invest in my ideas.

Thursday, September 27, 2012

Welcome to Slowfactory.com!A VIEW OF OUR HEADQUARTERS

Thursday, September 27, 2012

At Slowfactory we print NASA Hubble images on silk scarves.

Thursday, September 27, 2012

TA-DA!Thursday, September 27, 2012

I thought that merging fashion design and open data could be a cool idea as a business.

Thursday, September 27, 2012

Becoming my own client has changed me fundamentally as a designer.

Thursday, September 27, 2012

Lesson 1. Everyday is user research.

Thursday, September 27, 2012

Lesson 2. Fashion Design and Interaction Design share the same values: People centered.

Thursday, September 27, 2012

Lesson 3. Keep a strong vision. Listen, ask for advice, but you need to lead.

Thursday, September 27, 2012

Lesson 4. Mistakes are inevitable. Make them gracefully.

Thursday, September 27, 2012

Lesson 5. Risk is gain.

Thursday, September 27, 2012

Lesson 6. Be prepared to grow fast.

Thursday, September 27, 2012

Lesson 7. Surround yourself with smarter people than you are.

Thursday, September 27, 2012

Lesson 8. Change often.

Thursday, September 27, 2012

Lesson 9. Customer service is 80%.

Thursday, September 27, 2012

Lesson 10. Design research happens on the street.

Thursday, September 27, 2012

Thanks!SLOWFACTORY.COM@SLOWFACTORY_BY @CELINECELINES

CREDITSFashion Photography: Julia C VonaMake-Up Artist: Cynthia-Christina CadieuxModel: Raïa HaïdarDressed by Les Étoffes

Thursday, September 27, 2012