Post on 06-Apr-2017
Batman vs. Superman: Dawn of DataBlog Elevated – 2016Jared Carrizales - @JaredCarrizalesFounder - Heroic Search
But first…a warning.
• Worked agency and consultant side• Founder at Heroic Search• Digital Public Relations Instructor at SMU• Sporadic tennis player
Jared Carrizales
Image of HS team walkingThere are many variations of passages but the majority have suffered alteration in some form, by injected.
You…before this presentation
You…before this presentation
You…after this presentation
You…after this presentation
What are we going to talk about?
What are goals?Goals in Google analytics help track important activities that are happening within your website so that you can understand which parts are successful, and which parts aren’t.
What are we going to talk about?
What are goals? Goals for bloggersBloggers should have GA goals setup around the main objectives that they’re trying to reach. Pageviews, sales, and readership locations are good examples.
Goals in Google analytics help track important activities that are happening within your website so that you can understand which parts are successful, and which parts aren’t.
What are we going to talk about?
What are goals? Goals for bloggers GA DashboardsBloggers should have GA goals setup around the main objectives that they’re trying to reach. Pageviews, sales, and readership locations are good examples.
Custom dashboards help get quick snapshots of what’s going on within your website, as well as how certain areas are performing.
Goals in Google analytics help track important activities that are happening within your website so that you can understand which parts are successful, and which parts aren’t.
Break slide (introduce conflict)Cover of movie, or vs pose
ClairePROFIESSIONAL COMPARISON
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by
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If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of
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SupermanPROFIESSIONAL CONSULTANT
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even slightly believable.
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of
text. repeat predefined chunks as necessary, making this the first true generator on the Internet.
Superman
Uninformed, superhuman powerSuperman has been around a long time and has amassed a steady following on his blog. But that strength has become a crutch, and
the need for data-gathering and using intelligence to make important decisions about his blog isn’t there.
That said, his following is incredibly powerful. His content
spreads faster than a speeding bullet, is more powerful than a locomotive, able to leap search engine ranking
pages in a single day.
ClairePROFIESSIONAL COMPARISON
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even slightly believable.
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of
text. repeat predefined chunks as necessary, making this the first true generator on the Internet.
BatmanInformed, highly intelligent
Unlike Superman, Batman is a newer blogger (mortal), and can’t rely on amazing blog traffic yet (superhuman strength).
However, he understands the importance of using allthe tools he has available to him to have the best advantage. This
attitude makes him very informed about what’s going on with his blog and what his visitors are doing.
Batman
PROFIESSIONAL CONSULTANTThere are many variations of passages of Lorem Ipsum available,
but the majority have suffered alteration in some form, by injected humour, or randomized words which don't look even
slightly believable.
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of
text. repeat predefined chunks as necessary, making this the first true generator on the Internet.
Break slide (introduce goals)There are many variations of passages but the majority have suffered alteration in some form, by injected.
Wait a second…what are goals?
• Pageviews• Newsletter Signups• Purchases
Wait a second…what are goals?
What kind of goals do I need?
Common Goals for Bloggers
01 Pageviews
Common Goals for Bloggers
01 Pageviews
02 Newsletter Signups
Common Goals for Bloggers
01 Pageviews
02 Newsletter Signups
03 Purchases
Break slide (introduce goals)There are many variations of passages but the majority have suffered alteration in some form, by injected.
Want to follow along?
Want to follow along?
DESTINATION PAGE GOAL
Fast forward 30 days…
Custom Google Analytics Dashboards
Real data, from real bloggers
Making a widget
Making a widget
PAGEVIEWS
Why might we want to track pageviews?
There are many variations of passages of lorem ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomized words which don't look even slightly believable. If you are going to use A passage of lorem ipsum..
Widget 1
Making a widget
Making a widget
LOCATION
Why might we want to track locations?
There are many variations of passages of lorem ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomized words which don't look even slightly believable. If you are going to use A passage of lorem ipsum..
Widget 1
Making a widget
Making a widget
POPULAR CONTENT
Why might we want to track popular
content?
There are many variations of passages of lorem ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomized words which don't look even slightly believable. If you are going to use A passage of lorem ipsum..
Widget 1
So who wins…
…the blogger who makes decisions
based on intelligent analytics?
…or the blogger who relies on the strength
of their following?
Resolution slideBlank for now
Jared Carrizales
Thanks!!
Blog Elevated – 2016Jared Carrizales - @JaredCarrizalesFounder - Heroic Search
Image References
• https://websiteadvantage.com.au/Media/Google-Analytics-Goals.png
• https://www.prestashop.com/blog/en/files/2015/02/8-dasboards-google-analytics-657x345.jpg
• http://www.flickeringmyth.com/wp-content/uploads/2016/03/Batman-v-Superman-Dawn-of-Justice.jpg