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Assignment On

Fashion Brand Analysis

GROUP MEMBERNAME ID

RASHED 131-004-0-145

MD. AL-AMIN 131-023-0-145

MD. SHARIFUL ISLAM 131-029-0-145

KHALED MD. RIDWAN® 131-038-0-145

MOZAMMALE HAQUE 131-039-0-145

ASM SAIFUL ISLAM 131-041-0-145

INDEXOVERVIEW PAGE

Overview 6

Company profile 7

Organogram 8

Number of outlets inside Dhaka 9

Number of outlets out of Dhaka 10

Profit 11

Unique selling proposition (ups) 12

Store data analysis 13

Size 14

Focused customer 15

Style with photo 16-18

Competitor 19-25

Packaging detail's, store photo 26-27

Prediction 28-29

OVERVIEW• Bata Shoe is a multinational company. They

started their operations in Bangladesh in 1962 by opening their branch office. After that they started as full fledged company in 1972. I have discussed about the products of Bata and business of Bata in the term paper. Bata is the no. 1 brand in footwear market. Their product range is very large. They are making shoes for all type of customers. They are doing very good in the shoe sector. I have discussed here about the strategies and their overall business in Bangladesh.

COMPANY PROFILE• Company Name: BATA

• Company Logo:

• Founder: G. Bata• Established Year : 1962(opening their branch office in Bangladesh) • Head office : Tongi Gazipur 1700 Bangladesh • Phone:-01766664293• Web site: http://www.batabd.com

ORGANOGRAM COMPANY MANEGER

HEAD OF HUMAN RESOURCE

RETAIL MANAGER

PRODUCTION MANAGER

CHIEF FINANCIAL OFFICER

WHOLE SALE MANAGER

PURCHASING MANAGER

PRODUCT DEVELOPMENT MANAGER

MERCHANDISING MANAGER

RETAIL OUTLETInside Dhaka:

• Bashundhora city.

• Uttara.

• Mowchak.

• Shantinogor.

• Mirpur.

• Jamuna future park

• Elephant road• Dhanmondi.• Bonani.• Framgate. • Badda.• Malibagh.

Outside of Dhaka

• Savar.

• Gazipur

• Joydevpur

• Norsingdhi

• B.Baria

• Madaripur

• Rongpur • Rajshahi• Bogura• Chittagong• Comilla

TURNOVER & PERFORMENCE

2011 2012 2013 2014 20150

500

1000

1500

2000

2500

3000

3500

4000

2011; 2503

2012; 2963

2013; 33592014; 3560 2015; 3620

gross profit

gross profit

UNIQUE SELLING PROPOSITION

• Reasonable price• Quality ensuring Product• Exported Shoes• Available size• Causal• Fashionable & Trendy

STORE DATA ANALYSIS

MENS WOMENS SCHOOL CHILDREN SPORTS NON SHOES

995

250 130 150

690

50

2995

16501290

990

4990

195

Chart TitleMinimum PRICE Maximum Price Column1

Best selling sizes Men’s 41,42

Women’s 4,5

School 4,5

Children 11,12

Sport 7,8

Non Shoes Depends on the product

FOCUSED CUSTOMER

AgeNumber of consumers

(in percentage )

15-20 20%

21-25 34%

25-30 21%

30-35 19%

36- above 6%

BATA PRODUCT

KID’S BAG

BATA PRODUCT

MEN’S WOMEN’S

COLORBATA Color

Men’s Black

Women’s Black, Chocolate

School Black, White

Children Multicolor

Sport White, Gray

Non Shoes Black, Chocolate

COMPETITOR

Short overview of the competitors

APEX

Short overview of the competitors

APEX• January 3,1990-Business operations started• November 7,1993-Listed on Dhaka Stock Exchange• May 06, 2006 – Strategic alliance with Italian company• December 27, 2006 – Name changed To Apex Adelphi

Footwear Limited• 2007-Production capacity reached 10,000Pairs/Day• 2008-Production capacity reached 15,000Pairs/Day• 2010-Celebrated 20th Anniversary• 2013-December 15– Name changed back to Apex Footwear

Limited.

DIFFERENCIATION

APEX• Most of their shoes

are expensive.• They don’t provide

any school shoes.• The sports shoe they

bring into the market are mostly imported “Adidas” shoes and quite expensive

BATA

• Most of their shoes are reasonable.

• They provide school shoes.

• The sports shoe they bring into the market are mostly made by their factory.

PEGASUS • PEGASUS

Short overview of the competitors

• PEGASUS:• Pegasus Shoes Ltd. is located in Dhaka.

Pegasus Shoes Ltd.'s address is 195,Motijheel C/A.

• They made their name as sports shoe manufacturer. After that they come up shoes for both the male and the women. Their best-sold price range is 800-1200 for men, 550-750 for women and 300-500 taka shoes for children. Their best sold sports shoes are ranging from 700-900 taka.

DIFFERENCIATION

PEGASUS• Their market presence

in the country is over 25 years but not doing that well.

• Market share is only .50% mainly the quality of the shoe is moderate.

BATA• Their market presence

in the country is over 54 years but doing well.

• Market share is more than 50%.

PACKAGING DETAILS• BAR CODE • SIZE • PRODUCT CODE• COLOR

PHOTO OF STORE

LATEST UPDATE

LATEST UPDATE• This style will come, Because

people always like’s the type of shoe’s which is comparatively different from other’s.