Bata Brand Analysis
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Transcript of Bata Brand Analysis
WELCOME
TO
OUR
PRESENTATION
GROUP MEMBERNAME ID
RASHED 131-004-0-145
MD. AL-AMIN 131-023-0-145
MD. SHARIFUL ISLAM 131-029-0-145
KHALED MD. RIDWAN® 131-038-0-145
MOZAMMALE HAQUE 131-039-0-145
ASM SAIFUL ISLAM 131-041-0-145
INDEXOVERVIEW PAGE
Overview 6
Company profile 7
Organogram 8
Number of outlets inside Dhaka 9
Number of outlets out of Dhaka 10
Profit 11
Unique selling proposition (ups) 12
Store data analysis 13
Size 14
Focused customer 15
Style with photo 16-18
Competitor 19-25
Packaging detail's, store photo 26-27
Prediction 28-29
OVERVIEW• Bata Shoe is a multinational company. They
started their operations in Bangladesh in 1962 by opening their branch office. After that they started as full fledged company in 1972. I have discussed about the products of Bata and business of Bata in the term paper. Bata is the no. 1 brand in footwear market. Their product range is very large. They are making shoes for all type of customers. They are doing very good in the shoe sector. I have discussed here about the strategies and their overall business in Bangladesh.
COMPANY PROFILE• Company Name: BATA
• Company Logo:
• Founder: G. Bata• Established Year : 1962(opening their branch office in Bangladesh) • Head office : Tongi Gazipur 1700 Bangladesh • Phone:-01766664293• Web site: http://www.batabd.com
ORGANOGRAM COMPANY MANEGER
HEAD OF HUMAN RESOURCE
RETAIL MANAGER
PRODUCTION MANAGER
CHIEF FINANCIAL OFFICER
WHOLE SALE MANAGER
PURCHASING MANAGER
PRODUCT DEVELOPMENT MANAGER
MERCHANDISING MANAGER
RETAIL OUTLETInside Dhaka:
• Bashundhora city.
• Uttara.
• Mowchak.
• Shantinogor.
• Mirpur.
• Jamuna future park
• Elephant road• Dhanmondi.• Bonani.• Framgate. • Badda.• Malibagh.
Outside of Dhaka
• Savar.
• Gazipur
• Joydevpur
• Norsingdhi
• B.Baria
• Madaripur
• Rongpur • Rajshahi• Bogura• Chittagong• Comilla
TURNOVER & PERFORMENCE
2011 2012 2013 2014 20150
500
1000
1500
2000
2500
3000
3500
4000
2011; 2503
2012; 2963
2013; 33592014; 3560 2015; 3620
gross profit
gross profit
UNIQUE SELLING PROPOSITION
• Reasonable price• Quality ensuring Product• Exported Shoes• Available size• Causal• Fashionable & Trendy
STORE DATA ANALYSIS
MENS WOMENS SCHOOL CHILDREN SPORTS NON SHOES
995
250 130 150
690
50
2995
16501290
990
4990
195
Chart TitleMinimum PRICE Maximum Price Column1
Best selling sizes Men’s 41,42
Women’s 4,5
School 4,5
Children 11,12
Sport 7,8
Non Shoes Depends on the product
FOCUSED CUSTOMER
AgeNumber of consumers
(in percentage )
15-20 20%
21-25 34%
25-30 21%
30-35 19%
36- above 6%
BATA PRODUCT
KID’S BAG
BATA PRODUCT
MEN’S WOMEN’S
COLORBATA Color
Men’s Black
Women’s Black, Chocolate
School Black, White
Children Multicolor
Sport White, Gray
Non Shoes Black, Chocolate
COMPETITOR
Short overview of the competitors
APEX
Short overview of the competitors
APEX• January 3,1990-Business operations started• November 7,1993-Listed on Dhaka Stock Exchange• May 06, 2006 – Strategic alliance with Italian company• December 27, 2006 – Name changed To Apex Adelphi
Footwear Limited• 2007-Production capacity reached 10,000Pairs/Day• 2008-Production capacity reached 15,000Pairs/Day• 2010-Celebrated 20th Anniversary• 2013-December 15– Name changed back to Apex Footwear
Limited.
DIFFERENCIATION
APEX• Most of their shoes
are expensive.• They don’t provide
any school shoes.• The sports shoe they
bring into the market are mostly imported “Adidas” shoes and quite expensive
BATA
• Most of their shoes are reasonable.
• They provide school shoes.
• The sports shoe they bring into the market are mostly made by their factory.
PEGASUS • PEGASUS
Short overview of the competitors
• PEGASUS:• Pegasus Shoes Ltd. is located in Dhaka.
Pegasus Shoes Ltd.'s address is 195,Motijheel C/A.
• They made their name as sports shoe manufacturer. After that they come up shoes for both the male and the women. Their best-sold price range is 800-1200 for men, 550-750 for women and 300-500 taka shoes for children. Their best sold sports shoes are ranging from 700-900 taka.
DIFFERENCIATION
PEGASUS• Their market presence
in the country is over 25 years but not doing that well.
• Market share is only .50% mainly the quality of the shoe is moderate.
BATA• Their market presence
in the country is over 54 years but doing well.
• Market share is more than 50%.
PACKAGING DETAILS• BAR CODE • SIZE • PRODUCT CODE• COLOR
PHOTO OF STORE
LATEST UPDATE
LATEST UPDATE• This style will come, Because
people always like’s the type of shoe’s which is comparatively different from other’s.