Post on 08-May-2015
Re-‐inven'ng the in-‐store experience
Under the Radar 2010
© 2010 Kima Labs, Inc. November 12, 2010
I online shopping!
– Developed Personaliza@on– Led Social Networks Ini@a@ve– Founded Automated Adver@sing ($300 million channel)
2001-‐2006
Online Retail$210B
In-‐Store
$4T US
Visual: put a screenshot of online vs. offline
• Product info limited to the box
• No trusted source
• One store fits all – no
personaliza@on
• Pricing is opaque
Let’s re-‐invent in-‐store shopping.
• Op0mized for small screen
• Op'mized for small screen• Disrup0ve microcontent
• Op'mized for small screen• Disrup've microcontent• Community of experts
• Op'mized for small screen• Disrup've microcontent• Community of experts
• Op'mized for small screen• Disrup've microcontent• Community of experts• Follow who you want
• Op'mized for small screen• Disrup've microcontent• Community of experts• Follow who you want• Any product, any store
• Op'mized for small screen• Disrup've microcontent• Community of experts• Follow who you want• Any product, any store• Free
Strong Engagement
• 3,500 have become king or queen• 10% leave product comments • >30% share product recommenda'ons– Average recommender recommends 15 products
23
Demo
Opportuni@es for Retailers
• Increase conversion with beNer discovery experiences
• Increase basket with smart cross-‐ and up-‐sell
25
Opportuni@es for Brands
• Go beyond the box• Reach people in the aisle
26
Opportuni@es for Publishers
• Extend your brand into stores -‐ through the content you already have
27
• Re-‐inven@ng in-‐store shopping• Disrup@ve model based on community,
microcontent, and compe@@ve game mechanics
• Strong engagement
• Opportuni'es for retailers, brands and publishers
• Re-‐inven@ng in-‐store shopping• Disrup@ve model based on community,
microcontent, and compe@@ve game mechanics
• Strong engagement
• Opportuni'es for retailers, brands and publishers