Creative Barcode Presentation 2011
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Transcript of Creative Barcode Presentation 2011
WHAT IS CREATIVE BARCODE?
Creative Barcode™ is a unique creativity protection system
for designers and creators.
It allows concepts to be protected and ownership to be
retained until payment is made and transfer of IP is agreed.
No complex paperwork. Just barcode it and share it.
© Copyright Creative Barcode
WHO IS IT FOR?
• Creators of all type: including designers, writers, digital content
developers, entrepreneurs and so forth who need to share their
work with potential clients and co- creation partners, pre-
contract.
• Photographers, artists, authors and illustrators who display
original work online for marketing purposes
• Brand owners requiring a risk management system when
seeking external concepts and management of their internal
innovation concepts and documents
© Copyright Creative Barcode
Creative Barcode™ is becoming
recognized as the trust based ’
trading standard’
• Protect and respect the value of
creativity
• Seek permission to use concepts
(written or visual)
• Simplify the management of co-
creation and other innovation
collaborations
• Risk management for all parties
© Copyright Creative Barcode
Clear and simple terms of use
Files and concepts protected by a Barcode and the terms &
conditions of use clearly communicate to the recipient that no
element of the written or visual material may be used without the
Creators permission
Example:
© Copyright Creative Barcode
BENEFITS
Applying a barcode to written documents and visuals:
• forms a trust and permission based agreement between you, your
clients and co-creation partners
• enables creators to protect concepts and retain ownership until
purchase, license or a permission based use is agreed
• Identifies all related files and correspondence associated with the
project throughout all pitching, negotiation and development
stages. One barcode per project
© Copyright Creative Barcode
BENEFITS cont/..
• Creative Barcode provides additional security, when creators use
our file transfer facility. Our secure server records the send,
receipt and download of files.
• A transfer of ownership certificate is provided for use once work
has been paid for
• Usage agreements and other documentation are available as
needed
• involves no complex legal paperwork or legal fees
• Just Barcode it and Share it
© Copyright Creative Barcode
HOW DOES IT WORK?
• Sign up to create an account and download the software
application
• Using the intuitive application , set up project details and simply
click on ‘create barcode’ – the software instantly produces a
uniquely numbered digital barcode specific to your
project/concepts.
• Copy and paste the barcode into all associated documents
whether they are written strategies, visual concepts, proposals or
other creative works and documentation.
© Copyright Creative Barcode
HOW DOES IT WORK ? Cont/…
• Using the Application, you have the option to use our file transfer
facility, to send your files to clients/ project partners.
• The recipient party agrees to the terms and conditions of use
before downloading the files.
• The agreement is simple: ‘concepts, whether visual or written
strategies, may not be used in any manner without the creators
permission’.
• All send, receipt and download of files is recorded by the
database.
© Copyright Creative Barcode
TRUST CHARTER
Additionally, Creative Barcode™ promotes a Trust Charter for
co-creators, brand owners and intermediaries who engage in
creative procurement, open innovation and crowd sourcing.
The Trust Charter badge can be displayed to denote they are
operating under Creative Barcode terms of engagement.
© Copyright Creative Barcode
Join the Creative Barcode™
Community
£30 + VAT annual subscription to
include 5 project barcodes. (additional
barcodes from £4)
Users will display in the upcoming
Community directory to attract like-
minded partners and client
commissions
Just barcode it and share it
www.creativebarcode.com
© Copyright Creative Barcode