Creative Barcode Presentation 2011

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description

The fast, easy and low cost way to protect creativity. Just barcode it and share it

Transcript of Creative Barcode Presentation 2011

Page 1: Creative Barcode Presentation 2011
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WHAT IS CREATIVE BARCODE?

Creative Barcode™ is a unique creativity protection system

for designers and creators.

It allows concepts to be protected and ownership to be

retained until payment is made and transfer of IP is agreed.

No complex paperwork. Just barcode it and share it.

© Copyright Creative Barcode

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WHO IS IT FOR?

• Creators of all type: including designers, writers, digital content

developers, entrepreneurs and so forth who need to share their

work with potential clients and co- creation partners, pre-

contract.

• Photographers, artists, authors and illustrators who display

original work online for marketing purposes

• Brand owners requiring a risk management system when

seeking external concepts and management of their internal

innovation concepts and documents

© Copyright Creative Barcode

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Creative Barcode™ is becoming

recognized as the trust based ’

trading standard’

• Protect and respect the value of

creativity

• Seek permission to use concepts

(written or visual)

• Simplify the management of co-

creation and other innovation

collaborations

• Risk management for all parties

© Copyright Creative Barcode

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Clear and simple terms of use

Files and concepts protected by a Barcode and the terms &

conditions of use clearly communicate to the recipient that no

element of the written or visual material may be used without the

Creators permission

Example:

© Copyright Creative Barcode

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BENEFITS

Applying a barcode to written documents and visuals:

• forms a trust and permission based agreement between you, your

clients and co-creation partners

• enables creators to protect concepts and retain ownership until

purchase, license or a permission based use is agreed

• Identifies all related files and correspondence associated with the

project throughout all pitching, negotiation and development

stages. One barcode per project

© Copyright Creative Barcode

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BENEFITS cont/..

• Creative Barcode provides additional security, when creators use

our file transfer facility. Our secure server records the send,

receipt and download of files.

• A transfer of ownership certificate is provided for use once work

has been paid for

• Usage agreements and other documentation are available as

needed

• involves no complex legal paperwork or legal fees

• Just Barcode it and Share it

© Copyright Creative Barcode

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HOW DOES IT WORK?

• Sign up to create an account and download the software

application

• Using the intuitive application , set up project details and simply

click on ‘create barcode’ – the software instantly produces a

uniquely numbered digital barcode specific to your

project/concepts.

• Copy and paste the barcode into all associated documents

whether they are written strategies, visual concepts, proposals or

other creative works and documentation.

© Copyright Creative Barcode

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HOW DOES IT WORK ? Cont/…

• Using the Application, you have the option to use our file transfer

facility, to send your files to clients/ project partners.

• The recipient party agrees to the terms and conditions of use

before downloading the files.

• The agreement is simple: ‘concepts, whether visual or written

strategies, may not be used in any manner without the creators

permission’.

• All send, receipt and download of files is recorded by the

database.

© Copyright Creative Barcode

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TRUST CHARTER

Additionally, Creative Barcode™ promotes a Trust Charter for

co-creators, brand owners and intermediaries who engage in

creative procurement, open innovation and crowd sourcing.

The Trust Charter badge can be displayed to denote they are

operating under Creative Barcode terms of engagement.

© Copyright Creative Barcode

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Join the Creative Barcode™

Community

£30 + VAT annual subscription to

include 5 project barcodes. (additional

barcodes from £4)

Users will display in the upcoming

Community directory to attract like-

minded partners and client

commissions

Just barcode it and share it

www.creativebarcode.com

© Copyright Creative Barcode

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